Cedric Joshua Martinez

Identifies and implements automation in CRM software, centralizes client data reporting, and ensures efficiency of the Operations and Administration Management Team while continuing strategic marketing manager duties.

Oversaw overall marketing strategy, provided data-driven recommendations to CEO and CMO, led inbound marketing in multiple regions, tracked KPIs, and managed a multidisciplinary communications team. Achieved 24% increase in viewership and 52% increase in inbound leads.

Managed marketing communication campaigns, directed projects with outsourced providers, produced marketing content, and completed trademark and copyright registration.

Produced multimedia marketing content, assisted in planning external events and CSR initiatives, spearheaded internal events, and provided multimedia coverage.

Produced and curated blog articles, designed infographics and marketing collaterals, built intra-company network, and organized internal events.

Drafted reports for market research studies, designed data-gathering instruments, conducted data analysis, and oversaw data quality for general respondents.

Master's in International Studies with in-depth knowledge of international relations theories, public international law, and international organizations.

Bachelor's in Communication Research with a strong research background in social sciences and communication.