shelby malinowski
@shelbymalinowski
I build go-to-market narratives and executive storytelling that support revenue-driving sales initiatives.
United StatesWhat I'm looking for
At Viant Technology, I partner with sales leadership and product marketing to build go-to-market narratives and executive presentations supporting $150M+ in new business. I led creative strategy for Viant’s largest deal, a $100M+ opportunity with Molson Coors.
I’ve directed nationwide campaigns, product launches, industry events, thought-leadership programs, and sales enablement materials. My work includes Viant’s first $1M+ national TV campaign and its top-performing white paper, which achieved 70% higher download rates than prior benchmarks.
I redesigned Viant’s case-study storytelling framework, increasing download rates by more than 85% year over year. I also supervise designers and freelancers while delivering cross-channel creative.
Beyond Viant, I serve as Board Member and Creative Director for the Jon Diaz Community Center Foundation, leading brand, marketing, and fundraising-gala creative for events with 1,400+ attendees. Earlier at Loews Hotels & Co, I supported consistent guest-experience and customer marketing across more than 25 hotel properties.
Experience
Work history, roles, and key accomplishments
Board Member & Creative Director
Jon Diaz Community Center Foundation
Jan 2023 - Present (3 years 7 months)
Lead creative direction and marketing strategy for annual fundraising galas with 1,400+ attendees, consistently exceeding fundraising goals. Oversee development of brand assets to increase awareness and engagement.
Partner with sales leadership and product marketing to develop go-to-market narratives and executive presentations supporting $150M+ in new business. Lead creative strategy for Viant's largest deal ($100M+ with Molson Coors) and direct creative development for nationwide campaigns.
Directed cross-channel creative for Viant's first $1M+ national TV campaign and led creative development for top-performing white paper achieving 70% higher download rates. Managed end-to-end thought leadership campaigns and supervised designers and freelancers.
Designed and produced executive sales presentations and pitch decks for clients, events, and internal strategy. Recipient of Viant Vanguard Award (2020) for exceptional collaboration and company impact.
Managed design and production of in-room guest experience materials across all 25+ hotel properties, supporting nationwide brand consistency. Oversaw design of customer-facing marketing campaigns across email, social media, and paid media channels.
Education
Degrees, certifications, and relevant coursework
State University of New York at Oswego
Bachelor of Fine Arts, Graphic Design
Bachelor of Fine Arts in Graphic Design with a minor in Art History.
Availability
Location
United StatesAuthorized to work in
Website
shelbymalinowski.comJob categories
Skills
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