I’m looking for a company where I connect to the product, company, and mission and provide value by building systems and shaping creative/brand.

Matt McCollum
@mattymcc6
Brand Strategy, Design & Creative Systems | Building Better Brands & Experiences
What I'm looking for
I make complex ideas feel familiar.
With 12+ years of experience across brand strategy, creative direction, design, product, and marketing, I specialize in turning complex business challenges into clear stories, compelling visuals, and memorable experiences.
My work spans brand transformations, visual identities, digital experiences, executive storytelling, enterprise sales creative, events, and product launches. Ive worked closely with executive leadership and cross-functional teams to take ambitious ideas from strategy through execution.
What sets me apart is my ability to connect the dots between business strategy, storytelling, and design while staying hands-on in bringing ideas to life.
Core Competencies
Brand Strategy · Creative Direction · Visual Identity · Design Systems · Brand Transformation · Events amp; Experiences · Campaign Development · Digital Experiences · Web amp; UX · Executive Storytelling · Product Marketing · B2B SaaS
Experience
Work history, roles, and key accomplishments
Brand & Creative Consultant
Slidegoat
Jan 2026 - Present (10 months)
Independent creative work across brand strategy, visual identity, messaging, design, and digital experiences. I bring together strategic thinking and hands-on creative execution to develop cohesive brand concepts, presentations, and marketing materials. I'm also exploring how AI and reusable design frameworks can make creative production faster and more consistent.
Brand Manager & Creative Lead
Phenom
Apr 2021 - Nov 2025 (4 years 7 months)
Led brand strategy and creative direction across digital, events, executive storytelling, and enterprise sales. I spearheaded Phenom's award-winning global rebrand and website refresh, while shaping the brand and visual experience for events. I also partnered with executive leadership on strategic narratives and developed personalized presentations for large enterprise sales opportunities.
Product Marketing Manager
Phenom
Apr 2017 - Mar 2021 (3 years 11 months)
Helped shape Phenom's category positioning, messaging, and strategy. I took product launches from strategy through creative execution, personally developing presentations, one-pagers, landing pages, and sales materials. I partnered with executive leadership on investor and board presentations supporting $152M in funding across Series B, C, and D.
Product & Experience Lead
RazorERP
Oct 2013 - Feb 2017 (3 years 4 months)
Joined an early-stage startup and helped transform proprietary warehouse software into a commercial SaaS platform. I worked across marketing, design, product, and customer experience, developing everything from website content and sales materials to UX wireframes and interactive prototypes. I built the company's early marketing foundation.
Education
Degrees, certifications, and relevant coursework
Rider University
Bachelor of Science, Marketing
Bachelor of Science in Marketing from Rider University.
Availability
Location
Authorized to work in
Portfolio
mattymccollum.comSalary expectations
Social media
Job categories
Skills
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