Matt McCollum

I’m a multidisciplinary strategist and creative problem solver with 12+ years of experience across brand, design, product, marketing, and technology. I’m at my best taking something complex or ambiguous, figuring out what matters, and turning it into a clear strategy, story, system, or experience.

At Phenom, I led the award-winning global “Pathway to Purpose” rebrand and corporate website refresh, working across brand strategy, visual identity, design systems, UX, messaging, and rollout. I also worked closely with executive leadership on strategic storytelling, owned the platform marketecture, shaped flagship CEO and product keynotes, and created custom presentations and video content for $1M–$5M+ enterprise opportunities.

Earlier in my career, I helped drive Phenom’s transition to the Talent Experience Management category, developed positioning and GTM strategy across 20+ products, built a self-service ROI calculator and automated business case, and supported $152M across Series B, C, and D fundraising through investor storytelling and visualization.

Before Phenom, I joined RazorERP as part of a three-person startup and helped turn proprietary warehouse software into a commercial SaaS platform, working across product strategy, UX, prototyping, development, customer experience, sales, and marketing.

I’m interested in senior-level opportunities where I can solve difficult problems, shape ideas and strategy, and stay close enough to the work to help bring them to life.