Open to opportunities

Tray Epps

@trayepps

Message

Creative & strategy leader transforming culture and storytelling into measurable brand growth.

United States

Message

What I'm looking for

I seek senior creative or strategy roles where I can lead cross-functional teams, scale content systems, and translate culture-driven storytelling into measurable growth.

I am a visionary creative and strategy leader with over 10 years directing integrated marketing campaigns, creative operations, and cross-functional teams to connect storytelling with measurable performance. I've led 100+ campaigns, scaled creative operations systems, and driven audience growth and conversions through data-informed brand strategy.

My work spans broadcast, branded, and digital platforms, including an Awwwards-winning digital experience and numerous branded series that improved visibility, engagement, and conversions. I mentor emerging talent, speak on storytelling and innovation, and partner with product and UX to build content systems that scale globally.

Experience

Work history, roles, and key accomplishments

Current

Creative Program Manager

Current

Yelp

Jan 2021 - Present (4 years 10 months)

Led 100+ integrated marketing campaigns across digital and branded video, increasing brand visibility by 25% and audience engagement by 15%; managed multimillion-dollar budgets and vendor ecosystems to cut delivery time by 20%.

Creative Direction Campaign Management Budget Management Adobe CC DaVinci Resolve GA4 Tableau

Creative Director

IAC

Jan 2021 - Dec 2022 (1 year 11 months)

Launched 10+ branded content series and brand experience campaigns that improved conversions by 35% and integrated data insights to optimize performance marketing creative.

Brand Strategy Performance Marketing Asana Airtable Notion

Curation Director

Moonbeam

Jan 2019 - Dec 2022 (3 years 11 months)

Defined content identity and user journeys as part of platform innovation, implemented audience-driven feedback systems that increased engagement by 30% and grew social reach by 35%.

Content Strategy User Journey Mapping Audience Research Analytics

Producer & Project Manager

Avenues: The World School

Jan 2017 - Dec 2019 (2 years 11 months)

Managed creative production and global brand rollouts, built automation systems and project workflows that improved efficiency by 15% and aligned marketing with operations and communications.

Project Management Production Workflow Automation Stakeholder Management Communication

Associate Creative Director

Huffington Post

Jan 2015 - Dec 2017 (2 years 11 months)

Directed branded content campaigns and original digital video programming that increased engagement by 25% and strengthened storytelling via analytics-driven iteration.

Brand Content Storytelling Analytics Automation