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Shaziya FathimaSF
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Shaziya Fathima

@shaziyafathima

Brand and GTM leader at IntellectAI who delivered a rebrand, product launches, and a 14-agent content engine.

India
Message

At IntellectAI, part of Intellect Design Arena, I lead brand and integrated marketing for Wealth & Capital Markets across the UK, APAC and Middle East. I delivered a rebrand and product launches, and initiated a 14-agent content engine that shortened production from several days to same-day delivery, depending on asset complexity.

At Zoho Corporation, I managed global growth marketing and customer communications for Site24x7, including training campaigns that achieved 50% registrant-to-attendee conversion. Earlier, at Merit Data and Technology, I introduced AI-assisted workflows and helped reduce initial screening of customer-support conversations from eight hours to approximately ten minutes, excluding human validation.

Experience

Work history, roles, and key accomplishments

MT

Content Writer, Business Solutions & Transition

Merit Data and Technology

Nov 2022 - Aug 2024 (1 year 9 months)

Worked within a lean Business Solutions & Transitions function, handling prospect research, business documentation, and solution narratives. Established reusable templates and introduced AI-assisted workflows, reducing screening time from eight hours to ten minutes.

ZF

Digital Marketing Strategist

Zoying Hi-Octane Food Formulae

Jun 2022 - Nov 2022 (5 months)

Developed digital strategies and targeted email and social campaigns, adapting content to audience needs and maintaining consistent brand messaging across channels.

Vel Tech Rangarajan Dr. Sagunthala R&D Institute logoVI

Research Scholar

Vel Tech Rangarajan Dr. Sagunthala R&D Institute

Dec 2020 - Nov 2022 (1 year 11 months)

Researched the influence of cyberliterature on social movements. Served as organising secretary for CRISA 2021 and contributed to the Innovation and Incubation Cell.

EV

Postgraduate Teacher

Everwin Vidhyashram

Jun 2019 - Apr 2020 (10 months)

Delivered teaching and student development programmes, provided individualised feedback and mentoring, and organised inter-school and intra-school events.

Education

Degrees, certifications, and relevant coursework

Google logoGO

Google

DigiPivot, Digital Marketing

Completed the DigiPivot program by Google, ISB, and HUL in 2024.

LinkedIn logoLI

LinkedIn

Green Belt, Six Sigma

Completed the Six Sigma: Green Belt certification from LinkedIn in May 2024.

Udemy logoUD

Udemy

Agile Crash Course, Agile Project Management

Completed the Agile Crash Course: Agile Project Management; Agile Delivery certification from Udemy in May 2023.

University of Madras logoUM

University of Madras

MBA, Human Resources

Pursued an MBA in Human Resources from the University of Madras, Institute of Distance Education, completing in 2022.

University Grants Commission logoUC

University Grants Commission

UGC-NET, Assistant Professor eligibility

Qualified the UGC-NET for Assistant Professor eligibility in 2019.

CW

CTTE College for Women

MA, English Literature

Completed a Master of Arts in English Literature from CTTE in 2019.

Philanthropy University logoPU

Philanthropy University

Fundamentals of Project Management, Project Management

Completed certifications in Fundamentals of Project Management and Global Social Entrepreneurship from Philanthropy University in March 2019.

JC

JBAS College

BA, English Literature

Earned a Bachelor of Arts in English Literature from JBAS in 2017.

Coursera logoCO

Coursera

Introduction to Prompt Engineering for Generative AI, Prompt Engineering

Completed courses in Introduction to Prompt Engineering for Generative AI and Business Analysis: Essential Tools and Techniques.

Coursera logoCO

Coursera

Search Engine Optimisation, Search Engine Optimisation

Completed courses in Search Engine Optimisation and Diversity, Inclusion, and Belonging.

Google logoGO

Google

Google Ads Certification, Google Ads

Completed Google Ads certifications covering Search, Display, Video, Apps, Measurement, AI-Powered Performance, and Shopping Ads.

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