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sai swasthika

@saiswasthika

Customer marketing at Intellect Design Arena, building AI-era content that earns search visibility and moves qualified leads.

India

Message

At Intellect Design Arena, I own the content engine for IntellectAI across Wealth and Capital Markets. I created an intent-led blog program that earned approximately 45,000 Google Search impressions and helped position the content for appearances in Google AI Overviews.

At Freshworks, I led customer education and product adoption at Freshworks University. I restructured the learning catalog, growing course completion from 4.2% to 10.3%, and built AI enablement curriculum for the Freddy product suite.

Earlier, I managed digital marketing for international student acquisition at AECC Global, improving conversions through audience refinement and campaign testing. My work has also included publishing at Notion Press and SEO and accessibility-focused content writing.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Intellect Design Arena

Jun 2026 - Present (4 months)

Owned the content engine for IntellectAI across Wealth and Capital Markets, driving pipeline and MQL to SQL conversion through storytelling. Lifted LinkedIn engagement from ~5% to ~14% and built an intent-led blog program drawing ~45,000 Google Search impressions.

Content Strategy Customer Marketing Product Adoption SEO LinkedIn Blogging Gated Content PR Newsletters Thought Leadership Google Search AI Overviews Campaign Management

Customer Marketing Specialist

Freshworks

Aug 2024 - Apr 2026 (1 year 8 months)

Led customer education and product adoption at Freshworks University, growing course completion from 4.2% to 10.3% and scaling monthly active learners to 1,900+. Built AI enablement curriculum for Freddy suite and managed LMS migration from Northpass to Docebo.

Customer Education Product Adoption LMS Docebo NordPass AI Curriculum Development Webinars Segmentation Cross Functional Collaboration GTM Revenue

Junior Marketing Manager

AECC Global

Jun 2022 - Aug 2024 (2 years 2 months)

Owned end-to-end digital marketing for international student acquisition across Thailand and Vietnam, managing full funnel from content strategy to paid media. Reduced Meta Ads CPA by 35% and grew organic traffic by 30%.

Digital Marketing Paid Search Paid Social SEO SEMrush Ahrefs Mo Engage Zoho CRM Lifecycle Marketing Audience Segmentation Conversion Rate Optimization

Co-Founder

YourDigitalScoop

Jun 2022 - Jun 2023 (1 year)

Co-founded a freelance agency delivering digital marketing services to SMB clients, managing client relationships and service delivery operations.

Customer Relationship Management Service Delivery Workflow Configuration Quality Standards Client Acquisition Referral Networking

Project Manager

Notion Press

Aug 2020 - Jun 2022 (1 year 10 months)

Managed end-to-end publishing for 150+ titles, handling author relationships and developing launch GTM plans. Trained four new project managers and resolved 40+ client escalations.

Project Management Publishing Customer Relationship Management GTM Planning Pricing Cost Analysis Training Escalation Management