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Shrijeet Shandilya

@shrijeetshandilya

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Brand and Marketing Manager at WINTERLINE STUDIO, driving ₹5M across a five-title book portfolio.

India

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What I'm looking for

Looking for Brand, Consumer Marketing, Growth and GTM roles where I can drive brand growth through strategy, digital marketing, campaigns and consumer insights.

At WINTERLINE STUDIO, I managed a five-title book portfolio and drove ₹50L in revenue through consumer-led brand strategy, positioning, and go-to-market work. I also led integrated campaigns that reached 33M+ consumers.

At ITC LTD., I managed trade marketing operations and distributor coordination across six territories for a ₹10 Cr FMCG portfolio. I supported retail execution across 8,000+ outlets and coordinated 10 distributors and 98 DS teams.

At Penguin Random House India, I built and scaled a book-led consumer brand from 0 to ₹5Cr in revenue, selling 2 lakh+ units. I grew distribution across bookstores, Blinkit dark stores, and Amazon, and partnership-led go-to-market work drove 20% incremental revenue.

As a Summer Intern at State Bank of India, I worked on SME lending strategy and customer experience initiatives. My research and recommendations informed refinements to SBI's SME strategy.

Experience

Work history, roles, and key accomplishments

Current

Brand and Marketing Manager

Current

Winterline Studio

Feb 2026 - Present (8 months)

Owned a multi-brand portfolio, leveraging consumer insights, creator partnerships, and ROI-led marketing to drive brand growth. Managed a 5-title book portfolio, driving ₹5M revenue through consumer-led brand strategy, positioning, and GTM.

Brand Strategy Positioning Go To Market Consumer Insights Influencer Marketing Campaign Management Team Leadership ROI Analysis

Area Manager

ITC Ltd.

Jun 2025 - Jan 2026 (7 months)

Managed trade marketing operations and distributor coordination across 6 territories, driving retail execution for a ₹10 Cr FMCG portfolio. Drove secondary sales execution across 8,000+ retail outlets, ensuring 100% AVF compliance and consistent product availability.

Current

Author & Consumer Brand & Growth Lead (Publishing IP)

Current

Penguin Random House India

Nov 2024 - Present (1 year 11 months)

Built and scaled a book-led national consumer brand from 0 to ₹5 Cr revenue, selling 2 lakh+ units, driving GTM and digital marketing. Designed and executed performance-led digital growth campaigns, achieving ₹1.23 CPC and converting 200M+ impressions into sales demand.

Brand Building Digital Marketing Performance Marketing Go To Market Omnichannel Distribution Partnership Management Amazon SEO Campaign Management

Summer Intern

State Bank of India

Apr 2024 - Jun 2024 (2 months)

Worked on SME lending strategy and customer experience initiatives within SBI's commercial banking division. Benchmarked 5 key competitors in SME lending to identify product, pricing, and process gaps, supporting strategic recommendations.

SME Lending Competitive Benchmarking Primary Research Data Analysis Strategic Recommendations Customer Experience