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Vanya Azad

@vanyaazad

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Brand & product marketer, crafting GTM strategies and content systems that drive growth across SaaS, fintech.

India

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What I'm looking for

I’m looking for a role where I can own end-to-end GTM and messaging—building content systems and integrated campaigns with measurable impact, using AI-powered workflows, and collaborating closely with Product, Sales, and Leadership.

I’m a brand and product marketing professional with 4+ years of experience building GTM strategies, content systems, and integrated campaigns from the ground up across SaaS, fintech, and edtech. I translate complex product capabilities into clear narratives that drive awareness, pipeline, and growth.

At Eventstrat, I built the company’s first GTM ecosystem from scratch—website, brand positioning, social presence, and a complete sales asset library—while leading integrated marketing and content programs for 15+ enterprise and government clients. I also created sales enablement content (demos, webinars, slide decks, and case studies) to support conversion across multiple pipeline stages.

I bring measurable impact through both strategy and hands-on execution: 40% faster campaign execution via AI-powered content workflows at Eventstrat, 30% growth in brand visibility at Zeta through multi-channel integrated campaigns, and ₹5L revenue in 2 months at Airtribe through content-led sales and targeted engagement.

Experience

Work history, roles, and key accomplishments

Brand Marketing Manager

Eventstrat

Jan 2025 - Jan 2026 (1 year)

Built Eventstrat’s first GTM ecosystem from scratch, including website, positioning, social presence, and a complete sales asset library. Developed integrated content and marketing programs for 15+ enterprise and government clients and implemented AI-powered workflows that improved execution speed by 40%.

GTM Strategy Positioning Integrated Campaigns Sales Enablement Content Systems Stakeholder Management

Marketing & Employer Brand Consultant

Zeta

Jul 2024 - Dec 2024 (5 months)

Drove 30% growth in brand visibility and audience engagement through multi-channel integrated campaigns across LinkedIn, Instagram, and employer branding platforms. Led marketing communications for a 600+ employee digital transformation initiative, maintaining a unified brand voice and differentiated employer brand.

Employer Branding Marketing Communications Content Strategy Brand Messaging Audience Growth Marketing Analytics

Sales & Marketing Consultant

Airtribe

Mar 2024 - Jun 2024 (3 months)

Generated ₹5,00,000 in revenue within 2 months using content-led sales strategies and highly targeted engagement campaigns tied directly to pipeline and conversion. Conducted customer research to translate pain points into product messaging and created video/social/demos that improved conversion rates.

Revenue Generation Customer Research Lead Qualification Video Content Product Messaging Product Demos Conversion Optimization

International Platform Associate

Fidelity International

Aug 2021 - Sep 2022 (1 year 1 month)

Managed global stakeholder communications across 50+ fund managers and processed 100+ transactions with zero-error accuracy. Received HIGH-FIVE recognition for operational excellence in a peer-nominated program.

Stakeholder Management Transaction Processing Project Coordination Cross Functional Communication Attention To Detail Zero Error QA process excellence

Marketing Content Writer & Strategist

Madbow Fashions

Aug 2020 - May 2021 (9 months)

Produced high-volume content and multi-channel campaigns that drove 20% growth in audience engagement across digital platforms. Created video, social, and written content to improve customer experience, brand visibility, and conversion rates.

Content Marketing Audience Engagement Video Content Copywriting Brand Communications Conversion Optimization E commerce Marketing Content Analytics