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Akshat Sharma

@akshatsharma8

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I lead brand and performance marketing to drive enrollment growth and measurable ROI.

India

Message

What I'm looking for

I’m looking for a leadership role where I can own end-to-end brand + performance marketing, lead cross-functional teams, and deliver measurable growth using CRM automation, SEO/paid media, and content strategy—ideally in education or growth-focused organizations.

I’m a Head of Marketing and Senior Brand Communications professional with 7+ years leading integrated marketing strategy, brand development, visual identity, and performance marketing across education, technology, and FMCG. At Shiv Nadar Trust, I drove a 42% increase in qualified admissions leads for AY 25-26 through full-funnel brand and performance campaigns, CRM integration, and disciplined channel optimization.

I bring deep expertise in brand strategy, corporate communications, and growth marketing—turning messaging into measurable outcomes. Previously, I built and led end-to-end marketing at Ithaca Education Consultants in Toronto, growing inbound student inquiries by 65% and delivering 140%+ ROI while establishing brand guidelines, content strategy, and conversion-focused journeys.

Experience

Work history, roles, and key accomplishments

Senior Brand and Marketing Manager

Shiv Nadar Trust

Oct 2024 - Mar 2026 (1 year 5 months)

Led brand strategy, admissions marketing, and integrated communications for Shiv Nadar Schools, increasing qualified admissions leads 42% for AY25–26 and reducing cost per qualified lead by 38% through A/B testing and multi-channel paid media. Integrated LeadSquared with Meta/Google Ads for automated lead capture and nurturing, and improved organic traffic 25%, bounce rate 18%, and email open rate

Brand Strategy Meta Ads Google Ads A B Testing SEO Email Marketing Marketing Analytics Budget Management

Head of Marketing & Brand Comms

Ithaca Education Consultants

Sep 2022 - Sep 2024 (2 years)

Built and led end-to-end marketing and brand communications for a study-abroad and global careers consultancy, including brand identity, content strategy, digital growth, and lead generation. Grew inbound student inquiries 65% in 12 months, reduced cost per qualified lead 32%, delivered 140%+ ROI on marketing spend, and improved email performance (31% open rate, 18% CTR) while increasing organic t

Brand Identity Content Strategy Performance Marketing Lead Generation Email Marketing Marketing Automation Conversion Rate Optimization Event Marketing

Social Media Coordinator

ABCs of Anxiety

Mar 2022 - Apr 2022 (1 month)

Coordinated social media efforts for “ABCs of Anxiety,” supporting campaign content and audience engagement during the project period.

Social Media Coordination Content Scheduling Community Engagement

Digital Marketing Manager

Coromandel International Limited

Jun 2019 - Sep 2021 (2 years 3 months)

Drove digital transformation and brand communications for Coromandel International by building the company’s first integrated digital marketing and brand strategy from the ground up. Increased lead conversion 40%, grew social following 500% (12,000 to 72,000), improved MyGromor app downloads 50%, and delivered 45% better campaign ROI with a 30% reduction in customer acquisition costs.

Digital Marketing Strategy Customer Journey Mapping Social Media Marketing Content Strategy App Marketing Marketing Analytics ROI Measurement Funnel Optimization

Marketing Intern

Synthite Industries

Apr 2017 - May 2017 (1 month)

Performed secondary market research on natural colours in the food industry using Mintel Global Market Research to support marketing insights and reporting.

Mintel Global Market Research Data Collection Market Analysis Report Writing Stakeholder Ready Summaries