Looking for a job

Anukriti Srivastava

@anukritisrivastava

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I’m a marketer who loves turning ideas into brands, campaigns and stories people actually care about.

India

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What I'm looking for

I'm looking to build and execute brand and go-to-market strategies, working closely with agencies, vendors, and cross-functional teams to strengthen positioning, campaign performance, and customer experience.

I’m a marketing and brand professional with experience across brand strategy, GTM, campaign execution and customer engagement.

At Bridgegap Management Consultants, I’ve worked across EdTech and B2B SaaS brands, supporting launches, integrated campaigns, positioning and market research. My work has contributed to 12–15% improvements in CTR, 10–12% reductions in CPA and 25–30% lifts in engagement.

Before that, at Edoofa, I managed customer engagement and communication for 400+ international students across chat, webinars and CRM touchpoints, helping improve engagement by 30% and reduce repeated queries by 40%.

I’m especially interested in brand, marketing, consumer, beauty, fashion, lifestyle and D2C, and I’m happiest when I get to combine strategy with creativity and actually make things happen.

Experience

Work history, roles, and key accomplishments

Current

Analyst

Current

Bridgegap Management Consultants

Nov 2025 - Present (10 months)

Collaborated with agencies to plan and execute integrated campaigns, improving CTR by ~12–15% and reducing CPA by ~10–12%. Supported go-to-market execution for brand launches and campaigns across 2 client brands, including channel prioritization and P&L structuring for a ₹7 Cr budget.