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Joyeeta Mukhopadhyay

@joyeetamukhopadhyay

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B2B Brand & Marketing Manager driving pipeline growth, brand visibility, and product adoption.

India

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What I'm looking for

I’m looking for a B2B marketing role where I can own end-to-end GTM, build pipeline through content-led campaigns, and use marketing automation + generative AI to scale quality execution—closely aligned with product, stakeholders, and revenue goals.

I’m a B2B Brand & Marketing Manager with 6+ years of experience driving pipeline growth, brand visibility, and product adoption across enterprise IT and climate-tech. I lead integrated marketing strategies—owning ₹2 Cr budgets, launching high-impact events and websites, and turning complex technical solutions into clear business narratives.

My strength is content-led GTM paired with stakeholder management and AI-powered marketing execution. At ValueLabs, I owned end-to-end content and production across web, social, campaigns, events, and video, leveraged HubSpot for SEO, lead nurturing, and sales enablement, and used generative AI to scale content while maintaining quality—earning “Star of the Quarter” and “Star Performer” recognition.

Experience

Work history, roles, and key accomplishments

Content Writer (Freelance)

Freelance

May 2020 - Oct 2021 (1 year 5 months)

Delivered long-form, SEO-optimized content for international clients, supporting organic traffic growth, audience education, and brand authority. Conducted keyword and audience research and created psychology-focused assessment and educational content to improve relevance, clarity, and user trust.

SEO Content Writing Keyword Research Audience Research Educational Content Creation Content For GTM Funnel Stages