sri jayan
@srijayan
I build AI-powered marketing products and data-driven growth campaigns from strategy through execution.
IndiaWhat I'm looking for
At GENATE.AI, I led product development and marketing strategy for an AI-powered digital marketing platform, from user research and competitor analysis through feature prioritisation and sprint execution. I redesigned the customer journey and CRM workflows across content, SEO, and campaign management, improving client onboarding efficiency by 40%.
I've also shipped two live AI products using Claude API: ContentSpark, an AI content strategy MVP, and AskBetter, a prompt enhancement tool for non-technical marketers. My work combines performance marketing, CRM operations, product strategy, content planning, and AI workflow automation.
Experience
Work history, roles, and key accomplishments
Product & Marketing Lead
Genate.ai
Jan 2026 - Jun 2026 (5 months)
Led end-to-end product development for an AI-powered digital marketing platform, from user research and competitor analysis to feature prioritisation and sprint execution. Improved client onboarding efficiency by 40% by redesigning CRM and marketing workflows.
Growth Marketing & CRM Intern
Crayon Creatics
Jun 2025 - Jul 2025 (1 month)
Managed day-to-day CRM operations, handled client interactions, and maintained records across active marketing accounts. Developed creative digital marketing strategies and contributed to campaign planning for multiple clients.
Social Media Growth Manager
TLA Club and Cultural - VIT Vellore
Jun 2024 - Jun 2025 (1 year)
Grew the club's Instagram page through a consistent, trend-based content strategy, increasing engagement through reels and promotional content. Planned and executed monthly content calendars in collaboration with the core team.
Education
Degrees, certifications, and relevant coursework
Vellore Institute of Technology
Bachelor of Science, Multimedia and Animation
2024 -
Pursuing a Bachelor of Science in Multimedia and Animation at Vellore Institute of Technology, Vellore, Tamil Nadu.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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