Open to opportunities

Sharona Botzer

@sharonabotzer

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Growth-focused GM with 20+ years in eCommerce , Medical and operations .

Israel

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What I'm looking for

I seek a dynamic role where I can leverage my extensive experience to drive growth and operational excellence in a forward-thinking organization.

I am a seasoned Growth & Operations Executive with over 20 years of experience in eCommerce, gaming, and digital platforms. My career has been marked by a proven track record of scaling global teams and managing a $200M+ P&L, driving double-digit growth through effective go-to-market strategies, customer relationship management, and lifecycle optimization.

Currently, I serve as COO at a medical marketplace in Miami, where I build and lead sales, business operations, and data teams. My hands-on, data-driven leadership style has enabled me to maximize revenue and customer acquisition costs while driving supply-demand strategies across multiple partner clinics. Previously, I held executive roles at PLAYSTUDIOS, where I managed significant revenue streams and led teams across various international locations, consistently achieving 20% year-over-year revenue growth.

Experience

Work history, roles, and key accomplishments

COO/PORTFOLIO OWNER

PLAYSTUDIOS

Jan 2023 - Present (2 years 6 months)

Owned a $200M P&L across three studios (POP Slots, MGM, Konami) and led 320+ global employees in product, R&D, LiveOps, and monetization. Led the full transition of the games portfolio from the US to Tel Aviv and Asia, optimizing and reducing operational overhead.

P&L management Budgeting Forecasting Growth Strategy Portfolio Management Global Operations

GM POPSLOT!

PLAYSTUDIOS

Apr 2022 - Present (3 years 3 months)

Managed POP Slots, PLAYSTUDIOS' top title, contributing 60% of revenue, overseeing daily delivery across product, analytics, monetization, economy, QA, and support. Maintained consistent 20% YoY revenue growth through segmentation, live operations, and in-game economy improvements.

Product Management Revenue In Game Economy Analytics Monetization QA Team Leadership Segmentation

VP PRODUCT

PLAYSTUDIOS

Apr 2018 - Present (7 years 3 months)

Built and led a 70-person monetization organization across two international locations. Oversaw daily pricing strategy, segmentation logic, and calendar planning, increasing ARPPU by 20% YoY through innovation and player behavior analysis.

Monetization Team Leadership Pricing Strategy Segmentation International Operations Product Development Data Analysis

DIRECTOR OF MONETIZATION

PLAYTIKA House of Fun

Jan 2015 - Present (10 years 6 months)

Drove 20% YoY revenue growth through advanced player segmentation and pricing tactics. Designed and executed data-centric strategies for retention and monetization across millions of users.

Monetization Revenue Pricing Strategy Data Strategy Retention User Acquisition BIツール

HEAD OF E-COMMERCE

Alon Digital

Jan 2013 - Present (12 years 6 months)

Managed online sales of retail products with a yearly turnover of 60M, and oversaw online brand promotions via newspapers and TV. Created and managed acquisition and retention protocols, implementing online models that resulted in a consistent 30% yearly revenue increase.

Online Sales retail management Retention Revenue Digital Marketing Team Management

CRM MANAGER

888holdings, Beamups, Comverse

Jan 2010 - Present (15 years 6 months)

Led B2C online marketing, retention, and conversion initiatives.

CRM B2C Marketing Online Marketing Retention Customer Engagement Data Analysis

PRODUCT SALES

Comverse

Jan 2003 - Present (22 years 6 months)

Managed complex sales cycles, bids, and technical integration for large-scale deployments.

Sales Sales Cycle Management Bid Management Integration Client Relations Solution Selling Negotiation

Education

Degrees, certifications, and relevant coursework

Bar-Ilan University

B.A. IN COMMUNICATION, COMMUNICATION

Studied communication principles and theories. Gained a comprehensive understanding of various communication channels and their impact.

Reichman University

BOARD OF DIRECTOR DIPLOMA, Board of Director Studies

Completed a diploma program focused on the responsibilities and duties of a board director. Acquired knowledge in corporate governance, strategic leadership, and financial oversight.