Open to opportunities

James Hallahan

@jameshallahan

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Innovative marketing leader with 15+ years of experience driving growth.

United States

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What I'm looking for

I am looking for a dynamic role where I can lead innovative marketing strategies, foster team collaboration, and drive measurable growth in a forward-thinking company.

I am a marketing leader with over 15 years of experience in both B2C and B2B markets, specializing in go-to-market strategies, brand development, and digital campaigns. My career has been marked by successful collaborations with industry giants such as Meta, PlayStation, and Electronic Arts, where I have consistently delivered impressive ROI and user growth.

Currently, I lead marketing at Imangi Studios, where I have successfully increased monthly active users by 15% for the Temple Run franchise. My previous roles have included driving product marketing for Meta's Identity team and building marketing teams from the ground up at various organizations. I thrive in cross-functional environments and am passionate about leveraging marketing analytics to inform strategic decisions.

Experience

Work history, roles, and key accomplishments

Current

Marketing Lead

Current

Imangi Studios

Jan 2024 - Present (2 years 5 months)

Led all marketing functions for the mobile game publisher, Imangi Studios, increasing MAUs by 15% for the Temple Run franchise and upcoming launches. Shaped global strategy for legacy and new titles, aligning roadmap and creative vision across studios.

Go To Market Strategy Product Positioning Campaign Management Marketing Analytics Community Building

Product Marketing Lead – Identity & Avatars

Director of Marketing

Ayzenberg Group

Jan 2022 - Present (4 years 5 months)

Built a full-stack marketing function for a new game publishing unit, including managing four direct reports and multiple support teams. Launched two global communities reaching over 2 million active players and oversaw brand development, GTM strategy, and content roadmap tied to monetization goals.

Marketing Team Publishing Community Management Brand Development Go To Market Strategy

Director of Marketing

Devsisters USA

Jan 2021 - Present (5 years 5 months)

Built and grew the marketing team to five members, overseeing product, performance, brand, and public relations for the Korean-based game publisher’s US Office. Launched Cookie Run: Kingdom to 3 million downloads and $60 million revenue in its first month.

Marketing Team Game Launches Performance Marketing Brand Management Public Relations

Director of Product Marketing

Live Planet, Inc.

Jan 2019 - Present (7 years 5 months)

Launched the blockchain-powered VideoCoin token and developer network, building a community of 100,000 active investors. Collaborated with the CRO on demand generation and sales enablement to drive adoption, leading to a pipeline of partners.

Product Marketing Blockchain Technology Demand Generation Sales Enablement UX

Senior Manager, Product Marketing – PlayStation Plus Subscription

Sony PlayStation

Jan 2016 - Present (10 years 5 months)

Managed and grew the PlayStation Plus subscription service to over $1 billion in revenue with 30 million users across the Americas. Delivered over 30% revenue growth and 11% retention through improved targeting, a new analytics approach, and product-first CRM.

Subscription Services Product Marketing Revenue Customer Relationship Management (CRM)Marketing Analytics

Go-to-Market – EA Play

Electronic Arts

Jan 2015 - Present (11 years 5 months)

Led go-to-market and partner marketing for EA Play, Electronic Arts’s subscription service for games, growing it from launch to 3 million subscribers and $15 million in revenue. Drove retention programs, mitigating massive user churn from 20% to under 8% with in-app CRM.

Go To Market Strategy Partner Marketing Customer Retention In App CRM

Sr. Marketing Manager

Raptr

Jan 2011 - Present (15 years 5 months)

Launched user acquisition programs for a gaming social network with over 100 million users. Led loyalty program strategy, driving engagement through gamified rewards.

User Acquisition Loyalty Programs Gamification

Associate Product Marketing Manager

Blackboard

Jan 2010 - Present (16 years 5 months)

Built an onboarding and marketing playbook for universities that purchased the Blackboard Mobile product. Launched over 100 university-branded mobile apps and developed a marketing go-to-market strategy.

Product Marketing Onboarding Go To Market Strategy Mobile App Marketing