James Hallahan
@jameshallahan
Innovative marketing leader with 15+ years of experience driving growth.
What I'm looking for
I am a marketing leader with over 15 years of experience in both B2C and B2B markets, specializing in go-to-market strategies, brand development, and digital campaigns. My career has been marked by successful collaborations with industry giants such as Meta, PlayStation, and Electronic Arts, where I have consistently delivered impressive ROI and user growth.
Currently, I lead marketing at Imangi Studios, where I have successfully increased monthly active users by 15% for the Temple Run franchise. My previous roles have included driving product marketing for Meta's Identity team and building marketing teams from the ground up at various organizations. I thrive in cross-functional environments and am passionate about leveraging marketing analytics to inform strategic decisions.
Experience
Work history, roles, and key accomplishments
Marketing Lead
Imangi Studios
Jan 2024 - Present (1 year 6 months)
Led all marketing functions for the mobile game publisher, Imangi Studios, increasing MAUs by 15% for the Temple Run franchise and upcoming launches. Shaped global strategy for legacy and new titles, aligning roadmap and creative vision across studios.
Product Marketing Lead – Identity & Avatars
Meta
Jan 2023 - Present (2 years 6 months)
Oversaw partner go-to-market marketing and led product marketing for the Identity team, driving an 18% increase in engagement through GTM with partners like PUMA, NBA, and Luxottica. Owned product marketing for Meta’s Identity ecosystem, reaching over 3 million developers.
Director of Marketing
Ayzenberg Group
Jan 2022 - Present (3 years 6 months)
Built a full-stack marketing function for a new game publishing unit, including managing four direct reports and multiple support teams. Launched two global communities reaching over 2 million active players and oversaw brand development, GTM strategy, and content roadmap tied to monetization goals.
Director of Marketing
Devsisters USA
Jan 2021 - Present (4 years 6 months)
Built and grew the marketing team to five members, overseeing product, performance, brand, and public relations for the Korean-based game publisher’s US Office. Launched Cookie Run: Kingdom to 3 million downloads and $60 million revenue in its first month.
Director of Product Marketing
Live Planet, Inc.
Jan 2019 - Present (6 years 6 months)
Launched the blockchain-powered VideoCoin token and developer network, building a community of 100,000 active investors. Collaborated with the CRO on demand generation and sales enablement to drive adoption, leading to a pipeline of partners.
Senior Manager, Product Marketing – PlayStation Plus Subscription
Sony PlayStation
Jan 2016 - Present (9 years 6 months)
Managed and grew the PlayStation Plus subscription service to over $1 billion in revenue with 30 million users across the Americas. Delivered over 30% revenue growth and 11% retention through improved targeting, a new analytics approach, and product-first CRM.
Go-to-Market – EA Play
Electronic Arts
Jan 2015 - Present (10 years 6 months)
Led go-to-market and partner marketing for EA Play, Electronic Arts’s subscription service for games, growing it from launch to 3 million subscribers and $15 million in revenue. Drove retention programs, mitigating massive user churn from 20% to under 8% with in-app CRM.
Sr. Marketing Manager
Raptr
Jan 2011 - Present (14 years 6 months)
Launched user acquisition programs for a gaming social network with over 100 million users. Led loyalty program strategy, driving engagement through gamified rewards.
Associate Product Marketing Manager
Blackboard
Jan 2010 - Present (15 years 6 months)
Built an onboarding and marketing playbook for universities that purchased the Blackboard Mobile product. Launched over 100 university-branded mobile apps and developed a marketing go-to-market strategy.
Education
Degrees, certifications, and relevant coursework
Sonoma State University
Bachelor of Arts, Psychology
Completed a Bachelor of Arts degree with a focus on Psychology. Gained foundational knowledge in human behavior and cognitive processes.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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