James HallahanJH
Open to opportunities

James Hallahan

@jameshallahan

Innovative marketing leader with 15+ years of experience driving growth.

United States
Message

What I'm looking for

I am looking for a dynamic role where I can lead innovative marketing strategies, foster team collaboration, and drive measurable growth in a forward-thinking company.

I am a marketing leader with over 15 years of experience in both B2C and B2B markets, specializing in go-to-market strategies, brand development, and digital campaigns. My career has been marked by successful collaborations with industry giants such as Meta, PlayStation, and Electronic Arts, where I have consistently delivered impressive ROI and user growth.

Currently, I lead marketing at Imangi Studios, where I have successfully increased monthly active users by 15% for the Temple Run franchise. My previous roles have included driving product marketing for Meta's Identity team and building marketing teams from the ground up at various organizations. I thrive in cross-functional environments and am passionate about leveraging marketing analytics to inform strategic decisions.

Experience

Work history, roles, and key accomplishments

ME

Product Marketing Lead – Identity & Avatars

Meta

Jan 2023 - Present (2 years 6 months)

Oversaw partner go-to-market marketing and led product marketing for the Identity team, driving an 18% increase in engagement through GTM with partners like PUMA, NBA, and Luxottica. Owned product marketing for Meta’s Identity ecosystem, reaching over 3 million developers.

AG

Director of Marketing

Ayzenberg Group

Jan 2022 - Present (3 years 6 months)

Built a full-stack marketing function for a new game publishing unit, including managing four direct reports and multiple support teams. Launched two global communities reaching over 2 million active players and oversaw brand development, GTM strategy, and content roadmap tied to monetization goals.

DU

Director of Marketing

Devsisters USA

Jan 2021 - Present (4 years 6 months)

Built and grew the marketing team to five members, overseeing product, performance, brand, and public relations for the Korean-based game publisher’s US Office. Launched Cookie Run: Kingdom to 3 million downloads and $60 million revenue in its first month.

LI

Director of Product Marketing

Live Planet, Inc.

Jan 2019 - Present (6 years 6 months)

Launched the blockchain-powered VideoCoin token and developer network, building a community of 100,000 active investors. Collaborated with the CRO on demand generation and sales enablement to drive adoption, leading to a pipeline of partners.

EA

Go-to-Market – EA Play

Electronic Arts

Jan 2015 - Present (10 years 6 months)

Led go-to-market and partner marketing for EA Play, Electronic Arts’s subscription service for games, growing it from launch to 3 million subscribers and $15 million in revenue. Drove retention programs, mitigating massive user churn from 20% to under 8% with in-app CRM.

RA

Sr. Marketing Manager

Raptr

Jan 2011 - Present (14 years 6 months)

Launched user acquisition programs for a gaming social network with over 100 million users. Led loyalty program strategy, driving engagement through gamified rewards.

BL

Associate Product Marketing Manager

Blackboard

Jan 2010 - Present (15 years 6 months)

Built an onboarding and marketing playbook for universities that purchased the Blackboard Mobile product. Launched over 100 university-branded mobile apps and developed a marketing go-to-market strategy.

Education

Degrees, certifications, and relevant coursework

Sonoma State University logoSU

Sonoma State University

Bachelor of Arts, Psychology

Completed a Bachelor of Arts degree with a focus on Psychology. Gained foundational knowledge in human behavior and cognitive processes.

Tech stack

Software and tools used professionally

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James Hallahan - Marketing Lead - Imangi Studios | Himalayas