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@ellefalls
Strategic operations leader driving transformation in fast-paced environments.
I am a strategic operator with a proven track record of transforming ambiguity into clarity in high-growth, fast-paced environments. My unique blend of executive partnership, systems thinking, and startup-ready execution enables me to drive organizational alignment, operational rigor, and cross-functional momentum. I am known as a trusted advisor to C-suite leaders, building connective tissue across teams and delivering high-impact initiatives from zero to one.
In my current role as a Strategic Program Partner at ServiceNow, I developed a comprehensive transformation proposal that redesigned a 300-person department post-reorg. I introduced org design frameworks to streamline accountability and enhance operational execution across teams. My efforts in architecting a Strategic PMO have significantly boosted delivery velocity and clarified ownership across multiple cross-functional workstreams, while my governance frameworks have reduced decision-making lag by 50%.
Previously, as the Strategic Operations Lead at Meta, I designed and launched standardized toolkits that improved campaign execution consistency across global regions. My leadership in IPO communications strategy at Segway-Ninebot ensured alignment across investor materials and product narratives, while my role as Director of Global Partnerships at Therabody led to a 2x increase in NPS among distributors through a scalable global partner engagement strategy.
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Work history, roles, and key accomplishments
ServiceNow
Jan 2022 - Present (3 years 10 months)
Developed and presented a comprehensive transformation proposal for a 300-person department post-reorg. Architected a Strategic PMO across three legacy orgs, enhancing operational execution and delivery velocity. Designed OKR governance that reduced decision-making lag by 50% and overhauled reporting systems to cut manual work by 60%.
Segway Inc.
Sep 2020 - Sep 2022 (2 years)
Led content strategy for Segway-Ninebot’s IPO communications, ensuring alignment across investor materials and brand positioning. Managed a $5M marketing budget and directed GTM strategy for 8+ new product rollouts, optimizing spend and aligning efforts to revenue goals.
Meta
Aug 2021 - Jan 2022 (5 months)
Designed and launched standardized toolkits across 6 global regions, improving campaign execution consistency. Streamlined operations across creative and marketing teams, increasing asset reuse by 40%. Accelerated launch velocity for global partner marketing campaigns by embedding coordination frameworks.
Therabody
Jun 2018 - Jan 2019 (7 months)
Launched a partner scoring and segmentation model to resolve global partner misalignment across 18+ markets. Developed a global partner engagement strategy, leading to a 2x increase in NPS among distributors and boosting quarterly partner satisfaction scores by 30%.
Degrees, certifications, and relevant coursework
Master of Arts, Global Communications
Master of Science, Global Media and Communications
Software and tools used professionally
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