Elle Falls
@ellefalls
Strategic operations leader driving transformation in fast-paced environments.
What I'm looking for
I am a strategic operator with a proven track record of transforming ambiguity into clarity in high-growth, fast-paced environments. My unique blend of executive partnership, systems thinking, and startup-ready execution enables me to drive organizational alignment, operational rigor, and cross-functional momentum. I am known as a trusted advisor to C-suite leaders, building connective tissue across teams and delivering high-impact initiatives from zero to one.
In my current role as a Strategic Program Partner at ServiceNow, I developed a comprehensive transformation proposal that redesigned a 300-person department post-reorg. I introduced org design frameworks to streamline accountability and enhance operational execution across teams. My efforts in architecting a Strategic PMO have significantly boosted delivery velocity and clarified ownership across multiple cross-functional workstreams, while my governance frameworks have reduced decision-making lag by 50%.
Previously, as the Strategic Operations Lead at Meta, I designed and launched standardized toolkits that improved campaign execution consistency across global regions. My leadership in IPO communications strategy at Segway-Ninebot ensured alignment across investor materials and product narratives, while my role as Director of Global Partnerships at Therabody led to a 2x increase in NPS among distributors through a scalable global partner engagement strategy.
Experience
Work history, roles, and key accomplishments
Strategic Program Partner
ServiceNow
Jan 2022 - Present (3 years 4 months)
Developed and presented a comprehensive transformation proposal for a 300-person department post-reorg. Architected a Strategic PMO across three legacy orgs, enhancing operational execution and delivery velocity. Designed OKR governance that reduced decision-making lag by 50% and overhauled reporting systems to cut manual work by 60%.
Marketing & Product Communications Lead
Segway Inc.
Sep 2020 - Sep 2022 (2 years)
Led content strategy for Segway-Ninebot’s IPO communications, ensuring alignment across investor materials and brand positioning. Managed a $5M marketing budget and directed GTM strategy for 8+ new product rollouts, optimizing spend and aligning efforts to revenue goals.
Strategic Operations Lead
Meta
Aug 2021 - Jan 2022 (5 months)
Designed and launched standardized toolkits across 6 global regions, improving campaign execution consistency. Streamlined operations across creative and marketing teams, increasing asset reuse by 40%. Accelerated launch velocity for global partner marketing campaigns by embedding coordination frameworks.
Director of Global Partnerships
Therabody
Jun 2018 - Jan 2019 (7 months)
Launched a partner scoring and segmentation model to resolve global partner misalignment across 18+ markets. Developed a global partner engagement strategy, leading to a 2x increase in NPS among distributors and boosting quarterly partner satisfaction scores by 30%.
Education
Degrees, certifications, and relevant coursework
University of Southern California
Master of Arts, Global Communications
London School of Economics
Master of Science, Global Media and Communications
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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