Sharen Morel
@sharenmorel
Growth marketing and systems engineering specialist using SEO, email automation, and GA4/GSC analytics to drive ROI.
What I'm looking for
I’m a Growth Marketing Specialist and Systems Engineer who blends technical SEO, email marketing automation, and data analytics to maximize ROI. With over 9 years of experience driving digital growth, I focus on strategies that improve acquisition, retention, and conversion outcomes.
I’ve led technical content and SEO strategy at Inmotion, aligning communication with business growth and retention goals. I achieved 100% content indexing in Google Search Console and increased lead captures by 10% in the first year.
As Marketing Manager at L'Occitane, I directed the marketing department, managed budgets, and ran performance campaigns across Meta/Google Ads with a strong ROI mindset. I boosted sales by 12% through advanced data analysis and increased in-store traffic by 8%.
Earlier roles like Alliance & Event Coordinator and Digital Leader at Nielsen strengthened my ability to translate market intelligence into measurable action. From webinars and experiential campaigns to integrating Excel-based insights for precision decision-making, I bring a systems-driven approach to growth and customer lifetime value.
Experience
Work history, roles, and key accomplishments
Customer Success Content Manager
Inmotion
Jan 2025 - Present (1 year 4 months)
Led technical content and SEO strategy to support business growth and retention, achieving 100% Google Search Console indexing and increasing lead captures by 10% within the first year.
Marketing Manager
L'Occitane
Jan 2023 - Jan 2025 (2 years)
Directed the marketing department, managing budgets and performance campaigns on Meta/Google Ads with a focus on ROI, boosting sales by 12% and increasing in-store traffic by 8%.
Alliance & Event Coordinator
Inmotion
Jan 2021 - Jan 2023 (2 years)
Executed experiential marketing projects and strategic webinars to generate high-quality leads, helping Inmotion rank #1 on Google for key industry search terms.
Digital Leader
Nielsen
Jan 2015 - Jan 2021 (6 years)
Managed market intelligence and consumer behavior analysis for global brands, optimizing Excel-based data workflows to improve accuracy in strategic decision-making.
Education
Degrees, certifications, and relevant coursework
Sharen hasn't added their education
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Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
Vivemas.blogJob categories
Skills
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