Ailyn Lopez
@ailynlopez
I optimize digital campaigns through audience insights, analytics, and strategic media planning.
Dominican RepublicWhat I'm looking for
At Dentsu Dominicana, I monitor and analyze campaign and digital-content performance, reporting KPIs including reach, impressions, engagement, and views to identify optimization opportunities. I also support brand-awareness campaign evaluation and coordinate content publishing across digital platforms.
I've developed Instagram and TikTok content strategies as a freelance Social Media Manager, using past performance and campaign goals to guide calendars, creative, and communication improvements. I'm completing a degree in Commercial Communication and Advertising and am building my career in media planning and media management.
Experience
Work history, roles, and key accomplishments
Community Manager
Dentsu Dominicana
May 2026 - Present (4 months)
Monitored and analyzed campaign and digital content performance metrics to identify optimization opportunities. Prepared performance reports using KPIs such as reach, impressions, engagement, and views, and supported brand awareness campaign evaluation.
Education
Degrees, certifications, and relevant coursework
Instituto Tecnológico de Santo Domingo (INTEC)
Licentiate in Commercial Communication and Advertising, Commercial Communication and Advertising
2023 -
Pursuing a Licentiate degree in Commercial Communication and Advertising with emphasis on marketing, strategic communication, and media management.
Tech stack
Software and tools used professionally
Availability
Location
Dominican RepublicAuthorized to work in
Salary expectations
Job categories
Skills
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