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Carlos Genao

@carlosgenao

Growth Marketing Specialist at Thryv supporting client campaign strategy and optimizing performance across Google Ads and SEO.

Dominican Republic

Message

At Thryv, I support client account strategy through monthly performance reviews, campaign planning, and data-driven optimization. I also help ensure accurate campaign tracking using Meta Pixel, Conversions API, Google Tag Manager, Google Ads, and Google Analytics.

At Future Link, I increased organic website traffic by 25% through SEO and managed Google Ads budgets of up to $50,000, improving ROAS by as much as 70% in top-performing months. I also built segmented automated email campaigns in Mailchimp that increased response rates by 20%.

Experience

Work history, roles, and key accomplishments

Current

Account Management Liaison

Current

Thryv

Feb 2026 - Present (7 months)

Deliver monthly client performance reviews and support campaign planning, execution, and optimization across digital platforms. Ensure accurate tracking and attribution through Meta Pixel, Conversions API, Google Tag Manager, Google Ads, and Google Analytics.

Google Ads Google Analytics Google Tag Manager META Pixels Conversions API (CAPI)Campaign Management Client Communication Data Analysis

Marketing Supervisor

Future Link

Jul 2020 - Jul 2026 (6 years)

Increased organic traffic by 25% through SEO strategies and managed Google Ads budgets up to $50,000, improving ROAS by up to 70%. Led cross-functional teams of up to 25 people and directed content, email, and CRM initiatives.

SEO SEM Google Ads A B Testing Audience Segmentation Bid Strategy SEMrush Ahrefs Mailchimp HubSpot Email Marketing Team Leadership Content Strategy CRM

Customer Service Supervisor

Data Vimenca

Jan 2015 - Dec 2018 (3 years 11 months)

Supervised a customer service team, overseeing daily operations, staff performance, and service quality. Prepared schedules and payroll reports, and tracked key performance metrics.

Team Supervision Operations Management Quality Assurance Scheduling Payroll Reporting Performance Metrics