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Scarlet Alcantara

@scarletalcantara

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I improve SaaS organic growth through technical SEO audits, content strategy, and user-focused optimization.

Dominican Republic

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What I'm looking for

I'm looking for an optimization-focused role where I can use technical SEO, user-behavior insights, and cross-functional collaboration to improve organic performance, scalable processes, and long-term growth.

At Thryv, I improve SaaS organic performance through technical SEO audits, crawlability and indexing fixes, and content strategies aligned with user intent.

I've partnered with product, marketing, and customer support teams to embed SEO best practices into scalable processes. My work focuses on search visibility, local SEO, keyword research, competitive analysis, and identifying user friction.

Before Thryv, I analyzed subscription churn and cancellation drivers at OutPLEX, translating root-cause trends into retention optimization insights. I also supported property management operations at Accu Trust Capital, improving workflows through vendor coordination and issue analysis.

I bring a data-first, optimization-focused approach shaped by quality analysis, process improvement, and detailed reporting.

Experience

Work history, roles, and key accomplishments

Current

Optimization Specialist

Current

Thryv

Feb 2023 - Present (3 years 7 months)

Conducted comprehensive SEO audits, identifying and resolving technical issues that improved crawlability and indexing. Implemented content and keyword strategies aligned with user intent, driving measurable improvements in organic traffic.

SEO Audits Technical SEO Content Optimization Keyword Research Crawlability Indexing organic traffic Cross Functional Collaboration

Customer Experience Specialist

OutPLEX

Jun 2020 - Dec 2022 (2 years 6 months)

Analyzed multi-brand subscription churn patterns and documented cancellation drivers to support retention optimization strategies. Executed retention save attempts by aligning offers to user value needs, improving win-back conversion opportunities.

Churn Analysis Retention Strategy Root Cause Analysis Data Reporting Customer Experience

Property Management Operations Assistant

Accu trust capital

Jan 2019 - Feb 2020 (1 year 1 month)

Coordinated multi-vendor procurement operations, validating pricing, shipping requirements, and inventory availability. Processed customer claims and identified recurring operational issues to improve workflow efficiency.

Procurement Vendor Management Inventory Customer Claims Process Improvement

Fulfillment Quality Analyst

Thryv

Delivered actionable feedback to improve operational performance and streamline processes. Supported strategic projects that improved optimization speed and SaaS product performance.

Quality Assurance Process Improvement Audit Reporting operational performance SaaS