Open to opportunities

business Chakshu

@businesschakshu

Message

Strategic B2C growth marketing leader specializing in subscription acquisition, retention, and revenue growth.

India

Message

What I'm looking for

I seek remote roles leading subscription growth and retention in education or transformation businesses, focusing on data-driven strategies, cross-functional leadership, and measurable member impact.

I am a strategic B2C growth marketing leader with 9+ years driving membership acquisition, retention, and revenue for subscription-based education and transformation businesses. I focus on data-driven growth strategies, behavioral segmentation, and lifecycle optimization to deliver measurable ROI.

I have led global teams and scaled funnels across US, Australia, and international markets, delivering outcomes such as 300% revenue growth in a course launch, 400% increases in student acquisition, and major improvements in engagement and retention metrics. I build high-converting nurture programs, redesign learning experiences, and implement analytics to optimize LTV and cohort performance.

I also founded and scaled subscription-focused businesses and platforms, managing international teams, product portfolios, and client transformations. I am passionate about empowering human potential through innovative educational experiences and consistently driving member success and sustainable subscription growth.

Experience

Work history, roles, and key accomplishments

Fractional CMO

ActorInsider

Dec 2023 - Aug 2024 (8 months)

Led transformational education marketing that increased annual course launch revenue by 300%, grew student acquisition 400%, and improved engagement metrics over 3,000% through funnel and UX optimization.

Funnel Optimization Email Marketing Retention Strategy

Marketing Strategist

Hester Hornbrook Academy

Jul 2023 - Jul 2024 (1 year)

Led launch of two academic transformation programs in Australia with membership marketing, mentoring a 6+ person team and implementing ROI-driven retention systems for sustainable growth.

Team Leadership ROI Measurement Campaign Optimization

Founder & CEO

BrandsAreBuilt

Jan 2021 - Dec 2023 (2 years 11 months)

Built and scaled a marketing-as-a-service platform serving 20+ transformation-focused clients, driving 70%+ revenue from conversion optimization and maintaining 90%+ client retention.

Community Strategy Service Design Team Coordination Process Standardization

Growth Consultant

The Ring Box

Apr 2023 - May 2023 (1 month)

Restructured subscription acquisition and retention funnels to improve ROAS from under 3x to over 8x and optimized member lifecycle for enhanced LTV.

Subscription Recovery Funnel Optimization Behavioral Targeting Lifecycle Management LTV

Founder & CEO

Buddhica

Jan 2017 - Dec 2020 (3 years 11 months)

Launched a sustainable beauty brand and achieved rapid market penetration with 400+ SKUs sold in 8 months, 88% repeat purchase rate, and a network of 200+ brand champions.

Community Building Customer Retention Operations

Business Consultant

Ernst & Young

Jan 2014 - Jan 2017 (3 years)

Led global Oracle HR implementations across 27 countries, managing 15+ technical resources and achieving 95%+ user adoption through comprehensive training and stakeholder alignment.

Project Management Training Delivery Stakeholder Management