Rohit Kothawade

Led all growth verticals, including social media, product, and influencer marketing, significantly increasing retention by 100% in one month. Acquired new users at a 37% lower cost through optimized paid ads and strategic influencer campaigns, boosting DAU by 123% and MAU by approximately 100% in one month.

Managed user engagement and retention for the international market, creating user journeys for new and lapsed users. Developed strategic notification and email calendars to engage and convert users into paying customers, utilizing Mixpanel for data analysis and collaborating with data and design teams.

Oversaw all marketing aspects for the ThinkRight app, developing user acquisition and retention strategies using Facebook and Google ads. Revamped the notification strategy using Moengage, improving CTR from 0.59 to 0.69, and collaborated with cross-functional teams to enhance product experience.

Managed user engagement and retention, leading a team of 5 writers and 1 designer. Improved time spent on the app by 18% and consistently maintained PN CTR from 1.5% to 2.2% using Webengage for user journeys. Utilized marketing automation tools like Firebase and Amplitude for data analysis.

Grade: CGPA – 8.7

Pursued a Master of Business Administration with a specialization in Marketing. Gained expertise in strategic marketing, consumer behavior, and market analysis. Developed strong leadership and management skills applicable to various business environments.

Grade: Percentage – 82.88%

Completed a Bachelor of Engineering in Chemical Engineering, focusing on core principles of chemical processes and plant design. Acquired knowledge in thermodynamics, fluid mechanics, and reaction engineering. Developed problem-solving skills through practical applications and projects.