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Shabnam Jafari

@shabnamjafari

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Innovative Senior Digital Marketing Manager with data-driven strategies.

United States

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What I'm looking for

I am looking for a role that fosters innovation and allows me to leverage my data-driven marketing expertise to drive business growth.

As a Senior Digital Marketing Leader with over 10 years of experience, I specialize in PPC, SEO, SEM, and data analytics. My expertise lies in optimizing paid campaigns across platforms like Google Ads, Microsoft Ads, and Meta Ads, where I've consistently improved conversion rates and maximized ROI. I thrive on creating and executing multi-channel marketing strategies that align with business growth objectives.

Throughout my career, I've successfully managed high-ROI PPC campaigns, leveraging tools such as GA4, Power BI, and Tableau to analyze performance data. My role at Rooyesh Analytics allowed me to enhance PPC efficiency significantly, achieving a 35% improvement in CTR and a 20% reduction in CPC. I am passionate about leading cross-functional teams and driving digital transformation through innovative marketing automation and CRM management.

Experience

Work history, roles, and key accomplishments

Current

Senior PPC & Marketing Data Analyst

Current

Rooyesh Analytics

Jul 2023 - Present (2 years 4 months)

Managed and optimized PPC campaigns across Google Ads, Microsoft Ads, and Meta Ads, improving CTR by 35% and reducing CPC by 20%. Designed multi-channel digital marketing strategies to drive lead generation and increase conversions for various clients.

Google Ads Microsoft Ads Meta Ads Data Analysis Conversion Rate Optimization

eCommerce PPC & Analytics Consultant

McClatchy

Aug 2023 - Jan 2024 (5 months)

Developed and executed high-ROI PPC campaigns, increasing conversion rates by 40%. Analyzed campaign data and applied negative keyword strategies to improve efficiency of Google Ads and Microsoft Ads.

Google Ads Microsoft Ads Data Analysis Conversion Rate Optimization SEO Integration Campaign Optimization Performance Metrics

Senior Marketing Analyst

Publicis Groupe

Nov 2021 - Apr 2023 (1 year 5 months)

Managed Google Ads, Meta Ads, and LinkedIn Ads campaigns, optimizing bids and targeting strategies for improved ROI. Developed custom dashboards in Power BI & Tableau to visualize PPC performance metrics.

Google Ads Meta Ads LinkedIn Ads Data Analysis Adobe Analytics Google Tag Manager Power BI Tableau

Senior Digital Marketing & PPC Analyst

KAMPP Technology and Marketing

Sep 2019 - Nov 2021 (2 years 2 months)

Led PPC campaigns across Google, Facebook, and Microsoft Ads, improving click-through rates and reducing cost per acquisition. Implemented remarketing strategies to increase return on ad spend.

Google Ads Facebook Ads Microsoft Ads Remarketing Conversion Rate Optimization Data Analysis Campaign Optimization Lead Generation

Digital Marketing & PPC Analyst

Shaymo Inc Advertising

Sep 2018 - Aug 2019 (11 months)

Spearheaded SEO, PPC, and data analytics strategies, improving lead conversion rates and organic search performance. Designed interactive dashboards to optimize PPC ad copy.

SEO Data Analytics Dashboard Design Conversion Rate Optimization Market Research Google Ads

Digital Marketing Manager

Rooyesh

Sep 2016 - Jan 2018 (1 year 4 months)

Launched multiple WordPress websites, overseeing SEO, PPC, and content creation. Managed Google Ads and Facebook Ads to optimize lead generation funnels.

Google Ads Facebook Ads SEO Content Creation WordPress Lead Generation Data Analysis

Digital Marketing Manager & PPC Analyst

Maat Advertising Agency

Aug 2015 - Aug 2016 (1 year)

Managed Google Ads and social media ad campaigns for major brands, driving over 22M video ad views. Developed SEO and PPC strategies to enhance brand visibility.

Google Ads SEO Brand Management Campaign Optimization Video Advertising Data Analysis Lead Generation

Education

Degrees, certifications, and relevant coursework

Azad University

Master of Science, Management

2011 -

Master of Science in Management with a focus on Advanced Information Systems, equipping students with the skills to manage complex information systems and lead technology-driven organizations.

Sheikh Bahaei University

Bachelor of Science, Statistics

2005 -

Bachelor of Science in Statistics, providing a strong foundation in statistical methods, data analysis, and quantitative reasoning applicable in various fields.