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Sergio Beiral

@sergiobeiral1

Senior Project Manager and Scrum Master delivering enterprise digital transformation, CMS migrations, and benefit-driven portfolios.

Brazil
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What I'm looking for

I’m looking for a program role where I can lead Agile/SAFe delivery, modernize CMS/eCommerce platforms, partner closely with C-level stakeholders, and deliver measurable benefits with strong governance, risk management, and on-budget outcomes.

I’m a Senior Project/Program Manager with 25+ years leading large-scale digital transformation initiatives across telecommunications, retail, industry, and oil & gas. I focus on aligning technology delivery with business strategy—from program scoping through execution and benefit realization—often managing portfolios exceeding $10M.

At Appnovation, I’m currently leading a CMS migration from Drupal to Builder.io, overseeing full project lifecycles from discovery and design to delivery. Previously, I provided hands-on Project Management/Scrum Master leadership for complex web integrations, including Agile/SAFe delivery for global organizations such as FedEx.

I’ve also driven end-to-end transformation for major telecom operators like Oi, TSTT, and América Móvil—delivering BSS deployments, billing upgrades, LNP enablement, and multi-country VAS programs. I bring strong stakeholder management at C-level, distributed team leadership, PMO standards, and SDLC methodologies (Waterfall, Agile, SAFe), supported by CSM and SAFe credentials.

Experience

Work history, roles, and key accomplishments

AP

Sr Project Manager (CMS)

Appnovation

Feb 2025 - Mar 2026 (1 year 1 month)

Led discovery-to-execution for a CMS migration and design system initiative, partnering with the PO on requirements, backlog creation, planning, and milestone delivery within scope and budget. Managed project profitability, resource allocation, and supported pre-sales activities including RFPs and estimates.

MD

Sr Project Manager

McFadyen Digital

Jul 2022 - Feb 2025 (2 years 7 months)

Provided hands-on project management and Scrum Master leadership for large-scale web integration programs, owning scheduling, resource coordination, scope control, cost accounting, and issue resolution. Served as Scrum Master for FedEx Office within SAFe, contributing to eCommerce/Marketplace delivery and supporting a managed services value stream.

MT

Sr Project Manager

Metal Toad

Jun 2021 - Jun 2022 (1 year)

Owned end-to-end project delivery from initiation through closure, managing stakeholders, building teams, defining responsibilities and schedules, and ensuring client success. Managed a portfolio of 20+ projects for Khoros clients as a Project Manager/Scrum Master, supporting the digital-first customer engagement platform for Fortune 500 organizations.

OS

Portfolio Manager

Oi S.A.

Feb 2018 - May 2021 (3 years 3 months)

Managed an executive-level portfolio of B2B and B2C digital transformation initiatives, aligning delivery to business strategy and customer experience goals. Led delivery of key digital platforms (Oi Soluções, Oi Play, CMS solutions, and Oi Place) while driving requirements elicitation, prioritization, backlog refinement, and ongoing performance reporting for scope, schedule, budget, and risks.

RS

Program Manager

Redknee/Orga Systems

Sep 2010 - Dec 2017 (7 years 3 months)

Directed full-stack BSS transformation for WOM Chile and managed enterprise and multi-country telecommunications portfolios, including TSTT convergent billing upgrade and LNP enablement and América Móvil VAS delivery. Partnered with C-level stakeholders and led distributed global teams to define program scope and drive benefit realization.

RS

Project Manager

Redknee/Orga Systems

Jul 2007 - Sep 2010 (3 years 2 months)

Led end-to-end program and project management for telecommunications transformations across Latin America and the Caribbean, including BSS deployments, billing upgrades, and MVNO launches. Ensured on-time, on-budget delivery through governance, risk management, and SDLC-aligned project lifecycle practices.

CS

Project Manager

Concrete Solutions

Sep 2001 - Jun 2005 (3 years 9 months)

Led end-to-end eCommerce and enterprise integration deliveries, including requirements analysis, solution design, project planning, budget control, and team leadership. Managed eCommerce platform portfolios built on ASP, SQL Server, and Microsoft Commerce Server, and delivered integrations such as ERP–eProcurement (PBCS–Ariba) and a PHP-based order management system.

IL

Business Analyst

INTELT Telecom Ltda

Feb 2000 - Nov 2000 (9 months)

Defined system requirements and supported deployment of core services including email, DNS, news, and firewall. Monitored deployment and contract fulfillment and helped define data services such as web hosting and WAP.

GT

Programmer

GTEP – Grupo de Tecnologia

Jun 1995 - Jul 1997 (2 years 1 month)

Developed C++ graphical user interfaces for Windows as part of software development for a scientific oil & gas engineering group. Focused on Windows desktop UI implementation using C++.

Education

Degrees, certifications, and relevant coursework

Scaled Agile logoSA

Scaled Agile

Certified SAFe Agilist, Agile / SAFe

Earned the Certified SAFe Agilist certification in Jul/2019.

PeopleCert logoPE

PeopleCert

PRINCE2 Foundation, Project Management

Completed the PRINCE2 Foundation in Oct/2018 (PeopleCert).

Scrum Alliance logoSA

Scrum Alliance

Certified Scrum Master (CSM), Agile / Scrum

Earned the Certified Scrum Master (CSM) certification in Jul/2013.

IAG/PUC-RJ (IAG PUC-Rio) logoIP

IAG/PUC-RJ (IAG PUC-Rio)

MBA - Project Management, Project Management

Completed an MBA in Project Management at IAG/PUC-RJ in May/2013.

COPEAD/UFRJ logoCO

COPEAD/UFRJ

Chief Process Officer (CPO) course, Process Management

Completed the Chief Process Officer (CPO) course in Oct/2007.

IIL – International Institute for Learning (RJ) logoIR

IIL – International Institute for Learning (RJ)

MS-Project Orange Belt, Project Management (MS Project)

Completed the MS-Project Orange Belt certification course in Nov/2006.

DR

Dinsmore - RJ

PMP Preparatory Course, Project Management

Completed a PMP Project Management Professional preparatory course in Oct/2003.

IBMEC-RJ logoIB

IBMEC-RJ

MBA - Business Management, Business Management

Completed an MBA in Business Management at IBMEC-RJ in Jun/2002.

Pontifícia Universidade Católica do Rio de Janeiro (PUC-Rio) logoPP

Pontifícia Universidade Católica do Rio de Janeiro (PUC-Rio)

Computer Engineering, Computer Engineering

Completed Computer Engineering at PUC-Rio in Dec/1998.

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