Sergio Beiral
@sergiobeiral1
Sr PM/Scrum Master, 25+ yrs: digital transformation, software factory. Led CMS migration, FedEx SAFe, Fortune 100 SaaS.
What I'm looking for
I'm a Senior Project/Program Manager and Scrum Master with 25+ years of experience leading large-scale digital transformation and software factory initiatives across telecom, retail, industry, oil & gas, and e-commerce.
Throughout my career I've delivered complex programs including BSS transformations, CMS migrations, eCommerce platforms, SaaS implementations/upgrades, and enterprise system modernizations.
Most recently I led CMS migration and Design System projects at Appnovation. Before that, I served as Sr. Project Manager / Scrum Master at McFadyen Digital, working within a SAFe ART for FedEx Office. At Metal Toad, I managed a portfolio of 20+ SaaS implementation and feature upgrade projects for Fortune 100 clients including Microsoft, Dell, Google, eBay, Xerox, and SAP via Khoros, also serving as primary POC for their staff augmentation contract. Earlier in my career I led end-to-end programs for major telecom operators TSTT (Trinidad & Tobago) and América Móvil across LATAM.
I'm skilled in C-level stakeholder management, global team leadership across 3 continents, PMO development, and pre-sales/RFP support. I bring a strong background across SDLC methodologies (Waterfall, Agile, SAFe), software factory delivery models, and risk management, and I'm experienced building high-performance teams through mentoring and coaching. Computer Engineering graduate with dual MBA in Business Management and Project Management. Certified Scrum Master (CSM) and SAFe Agilist.
Experience
Work history, roles, and key accomplishments
Sr Project Manager (CMS)
Appnovation
Feb 2025 - Mar 2026 (1 year 1 month)
Led discovery-to-execution for a CMS migration and design system initiative, partnering with the PO on requirements, backlog creation, planning, and milestone delivery within scope and budget. Managed project profitability, resource allocation, and supported pre-sales activities including RFPs and estimates.
Sr Project Manager
McFadyen Digital
Jul 2022 - Feb 2025 (2 years 7 months)
Provided hands-on project management and Scrum Master leadership for large-scale web integration programs, owning scheduling, resource coordination, scope control, cost accounting, and issue resolution. Served as Scrum Master for FedEx Office within SAFe, contributing to eCommerce/Marketplace delivery and supporting a managed services value stream.
Sr Project Manager
Metal Toad
Jun 2021 - Jun 2022 (1 year)
Owned end-to-end project delivery from initiation through closure, managing stakeholders, building teams, defining responsibilities and schedules, and ensuring client success. Managed a portfolio of 20+ projects for Khoros clients as a Project Manager/Scrum Master, supporting the digital-first customer engagement platform for Fortune 500 organizations.
Portfolio Manager
Oi S.A.
Feb 2018 - May 2021 (3 years 3 months)
Managed an executive-level portfolio of B2B and B2C digital transformation initiatives, aligning delivery to business strategy and customer experience goals. Led delivery of key digital platforms (Oi Soluções, Oi Play, CMS solutions, and Oi Place) while driving requirements elicitation, prioritization, backlog refinement, and ongoing performance reporting for scope, schedule, budget, and risks.
Program Manager
Redknee/Orga Systems
Sep 2010 - Dec 2017 (7 years 3 months)
Directed full-stack BSS transformation for WOM Chile and managed enterprise and multi-country telecommunications portfolios, including TSTT convergent billing upgrade and LNP enablement and América Móvil VAS delivery. Partnered with C-level stakeholders and led distributed global teams to define program scope and drive benefit realization.
Project Manager
Redknee/Orga Systems
Jul 2007 - Sep 2010 (3 years 2 months)
Led end-to-end program and project management for telecommunications transformations across Latin America and the Caribbean, including BSS deployments, billing upgrades, and MVNO launches. Ensured on-time, on-budget delivery through governance, risk management, and SDLC-aligned project lifecycle practices.
BPM Project Manager
Casa & Video
Jun 2005 - Jul 2007 (2 years 1 month)
Documented current business processes (AS-IS) and defined redesigned target processes (TO-BE) to support business improvements. Analyzed functional requirements for supporting systems, managed process improvement planning and budget control, and delivered end-user training.
Project Manager
Concrete Solutions
Sep 2001 - Jun 2005 (3 years 9 months)
Led end-to-end eCommerce and enterprise integration deliveries, including requirements analysis, solution design, project planning, budget control, and team leadership. Managed eCommerce platform portfolios built on ASP, SQL Server, and Microsoft Commerce Server, and delivered integrations such as ERP–eProcurement (PBCS–Ariba) and a PHP-based order management system.
BI Consultant
Decision Warehouse
Feb 2001 - Aug 2001 (6 months)
Planned and executed Business Objects (BO) deployments and set up BI report definitions. Developed ASP/HTML interfaces to support BI reporting delivery.
Business Analyst
INTELT Telecom Ltda
Feb 2000 - Nov 2000 (9 months)
Defined system requirements and supported deployment of core services including email, DNS, news, and firewall. Monitored deployment and contract fulfillment and helped define data services such as web hosting and WAP.
Project Manager
WJ Informática
Aug 1997 - Jan 2000 (2 years 5 months)
Managed internal audit software projects for large companies, overseeing planning and delivery activities. Developed systems using C++ and Lotus Script and deployed Lotus Domino servers, while training end users through formal courses.
Programmer
GTEP – Grupo de Tecnologia
Jun 1995 - Jul 1997 (2 years 1 month)
Developed C++ graphical user interfaces for Windows as part of software development for a scientific oil & gas engineering group. Focused on Windows desktop UI implementation using C++.
Education
Degrees, certifications, and relevant coursework
Scaled Agile
Certified SAFe Agilist, Agile / SAFe
Earned the Certified SAFe Agilist certification in Jul/2019.
PeopleCert
PRINCE2 Foundation, Project Management
Completed the PRINCE2 Foundation in Oct/2018 (PeopleCert).
Scrum Alliance
Certified Scrum Master (CSM), Agile / Scrum
Earned the Certified Scrum Master (CSM) certification in Jul/2013.
IAG/PUC-RJ (IAG PUC-Rio)
MBA - Project Management, Project Management
Completed an MBA in Project Management at IAG/PUC-RJ in May/2013.
COPEAD/UFRJ
Chief Process Officer (CPO) course, Process Management
Completed the Chief Process Officer (CPO) course in Oct/2007.
IIL – International Institute for Learning (RJ)
MS-Project Orange Belt, Project Management (MS Project)
Completed the MS-Project Orange Belt certification course in Nov/2006.
Dinsmore - RJ
PMP Preparatory Course, Project Management
Completed a PMP Project Management Professional preparatory course in Oct/2003.
IBMEC-RJ
MBA - Business Management, Business Management
Completed an MBA in Business Management at IBMEC-RJ in Jun/2002.
Pontifícia Universidade Católica do Rio de Janeiro (PUC-Rio)
Computer Engineering, Computer Engineering
Completed Computer Engineering at PUC-Rio in Dec/1998.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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