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Sergio Beiral

@sergiobeiral

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Senior Project Manager and Scrum Master driving large-scale digital transformations.

Brazil

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What I'm looking for

I seek senior roles leading complex digital transformation programs where I can drive delivery, mentor teams, shape strategy, and collaborate with clients in a transparent, outcome-focused culture.

I am a seasoned Project Manager and Certified Scrum Master with over 30 years of experience leading programs, portfolios and PMOs across IT, telecom, retail, industry and oil & gas. I have guided large SDLC initiatives from waterfall to agile, managed portfolios exceeding 10M USD, and consistently built high-performing teams.

My recent roles include Senior Project Manager / Scrum Master at Appnovation leading a CMS migration and design system effort, and positions at McFadyen Digital and Metal Toad where I supported large-scale eCommerce and digital platform projects (FedEx, Khoros, Fortune 100 clients). I combine hands-on delivery with client-facing leadership and pre-sales support for RFP/RFI responses.

I hold a Computer Engineering degree and two MBAs, plus SAFe Agilist and CSM certifications. I prioritize clear stakeholder communication, measurable benefit realization, mentoring teams, and aligning project delivery with strategic business goals.

Experience

Work history, roles, and key accomplishments

Current

Sr Project Manager

Current

Appnovation

Feb 2025 - Present (1 year 1 month)

Oversee end-to-end delivery of complex CMS migration and design system projects, managing cross-functional teams, budgets, and client relationships to ensure milestones and profitability are met.

Project Management CMS migration Stakeholder Management Resource Allocation Backlog Management Agile Scrum

Sr Project Manager

McFadyen Digital

Jul 2022 - Feb 2025 (2 years 7 months)

Led SAFe-aligned scrum teams for large-scale eCommerce integrations (FedEx Office), owning scheduling, scope control, and coordination to deliver value in the marketplace value stream.

SAFe Scrum Master Project Scheduling Cost Control Agile Delivery

Sr Project Manager

Metal Toad

Jun 2021 - Jun 2022 (1 year)

Managed a portfolio of 20+ projects for Khoros clients, coordinating distributed teams and stakeholders to deliver digital customer engagement solutions for Fortune 500 companies.

Portfolio Management Client Management Khoros Stakeholder Engagement Risk Management Project Planning Distributed Teams SDLC

Manager – IT Consultant

Oi S.A.

Feb 2018 - May 2021 (3 years 3 months)

Managed B2B and B2C digital portfolios including CMS, OTT, marketplace and portals, driving requirements, backlog prioritization, benefit realization and executive-level stakeholder alignment.

Portfolio Management CMS OTT Stakeholder Management

Program Manager

Redknee/Orga Systems

Jul 2007 - Dec 2017 (10 years 5 months)

Led regional programs and BSS transformations for telecom operators (WOM Chile, TSTT, América Móvil), ensuring on-time, on-budget delivery and alignment with customer C-level strategies.

Program Management Telecom Stakeholder Engagement SDLC Budget Management

Project and BPM Manager

Casa & Video

Jun 2005 - Jul 2007 (2 years 1 month)

Documented AS-IS processes and designed TO-BE solutions, led process improvement initiatives, managed budgets and training to support operational change and system requirements.

Business Process Modeling Process Improvement Requirements Analysis Project Planning Change Management BPM

Project Manager

Concrete Solutions

Sep 2001 - Jun 2005 (3 years 9 months)

Managed multiple e-commerce and integration projects across the SDLC, handling requirements, budgets, schedules and proposals while advising functional teams and stakeholders.

Project Planning Requirements Analysis Proposal Development RUP Team Leadership Integration

BI Consultant

Decision Warehouse

Feb 2001 - Aug 2001 (6 months)

Deployed Business Objects solutions and defined BI reports and ASP/HTML interfaces to support client reporting needs.

Business Intelligence Business Objects BI Reporting HTML Data Presentation

Business Analyst

INTELIG Telecomunicações Ltda

Feb 2000 - Nov 2000 (9 months)

Defined system requirements and oversaw deployment of email, DNS, news and firewall services and other data services for commercial contracts.

Business Analysis Network Services DNS Service Delivery WAP

Project Manager

WJ Informática

Aug 1997 - Jan 2000 (2 years 5 months)

Managed internal-audit software projects for major financial and public-sector clients, developing training and deploying Lotus Domino servers and C++ applications.