Sergi Moro

I've improved e-commerce growth at BOLDKING through product-listing optimization, marketplace campaigns, CRM testing, and conversion-rate experimentation. My A/B tests increased subscription opt-ins by 18%, average revenue per user by 3.5%, and checkout conversion by 4%.

As a freelance email marketer for 7AM Merchandising, I build segmented, customized campaigns and use AI-driven message mining to tailor email copy. I increased returning customers by 22% through email-marketing segmentation while developing new business lines for surfcamps and yoga retreats.

My work combines qualitative research from interviews, forms, Typeform, and Hotjar with quantitative analysis in SQL, Google Analytics, and Amplitude. I'm focused on finding journey inefficiencies, understanding customer behaviour, and turning insights into design, copy, automation, and testing proposals.

Earlier, I managed international sales and Amazon activity at Sandsock, and ran a renovations and commercial carpentry business in Australia. I bring hands-on experience across e-commerce, merchandising, product design, analytics, and customer-led growth.