Joice Alarcon

I’m a full-funnel DTC marketer building retention infrastructure that compounds over time—driving lower churn, higher LTV, and stronger subscriber economics. I grew email from 6% to 24% of total revenue, delivered a 52% AOV uplift through an integrated Q4 campaign, and launched a new market to $236K in year one.

As a Digital Marketing Manager at Access Brand Management, I architected a fully integrated Q4 campaign calendar and led cross-channel execution that drove peak day orders 5× above benchmark. I directed 10+ Klaviyo automated journeys end-to-end, and implemented a Recharge cancellation save flow to stabilize return customer rates at 84–89% from 73%, while reducing return value 90% year on year.

I also bring a hands-on, systems-first mindset from zero-to-one and consulting work—building owned digital presence, influencer programs, and go-to-market launches from scratch. From freelance advisory to earlier startup execution at VOLY, I’ve operated across paid acquisition, email marketing, ecommerce operations, analytics (GA4), and marketing automation tools (Klaviyo, Recharge) with a consistent focus on measurable growth.