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Desiree Zambrano

@desireezambrano

CRM & lifecycle marketing specialist at Zafiro Jeweller who built Klaviyo customer journeys and increased reported email open rates from 18% to 60%.

Spain

Message

At Zafiro Jeweller, I rebuilt email marketing for an audience of approximately 5,000 contacts, organizing audiences by customer type, purchase behavior, and product interest. I built and optimized Klaviyo welcome, abandoned-cart, and nurture flows, increasing the reported email open rate from 18% to 60%.

At The People Institute and Horizons in Learning, I built GoHighLevel CRM workflows and automated journeys that nurtured leads toward workshops and course enrollment. I also led the migration of approximately 4,000 contacts and course-related marketing assets from Podia and HubSpot to GoHighLevel.

Experience

Work history, roles, and key accomplishments

Email Marketing & E-commerce Specialist

Zafiro Jeweller

Jun 2023 - Sep 2026 (3 years 3 months)

Designed lead-to-appointment journeys and rebuilt email marketing for an audience of approximately 5,000 contacts, increasing reported email open rate from 18% to 60%. Built and optimized Klaviyo welcome, abandoned-cart, and nurture flows.

Klaviyo Zapier Email Marketing Marketing Automation Customer Journey A B Testing Shopify

Frizbit

Audience Segmentation

Campaign Revenue Analysis

CRM & Marketing Automation Coordinator

The People Institute

Nov 2022 - Sep 2026 (3 years 10 months)

Built and managed the organization's GoHighLevel CRM, including contact tags, forms, workflows, and landing pages. Developed nurture journeys for lead magnets and sales workflows, and connected platforms via Zapier.

GoHighLevel Zapier Wix Eventbrite CRM Management Marketing Automation Workflow Automation Email Marketing Lead Nurturing

Marketing & Automation Specialist

Horizons in Learning

Jun 2021 - Sep 2026 (5 years 3 months)

Built automated lead-nurturing journeys in GoHighLevel for lead magnets and course campaigns. Led migration of approximately 4,000 contacts and marketing assets from Podia and HubSpot to GoHighLevel.

GoHighLevel HubSpot

Podia

Marketing Automation Lead Nurturing CRM Migration Workflow Automation Email Marketing

Marketing Coordinator

Teachlr

Sep 2018 - Jul 2021 (2 years 10 months)

Created and deployed product-update and feature-announcement emails in collaboration with the product team. Executed Mailchimp campaigns and monitored engagement using Google Analytics and internal CRM data.

Mailchimp Google Analytics CRM Email Marketing Campaign Management Customer Feedback

Product Communication