Andrea Bezares
@andreabezares
I grow Shopify stores through conversion optimisation, SEO, CRM, and streamlined digital operations.
IrelandWhat I'm looking for
At Keanes Jewellers, I lead e-commerce strategy and day-to-day Shopify operations, driving CRO, website optimisation, customer experience improvements, and roadmap priorities. My workflow improvements reduced product upload time from 35–40 minutes to 10 minutes per item.
I previously helped increase conversion rate by 16% and revenue by 22% through continuous optimisation initiatives, while building reporting around sales, conversions, and site behaviour. I also managed email campaigns, automated flows, segmentation, A/B testing, and customer journeys across engagement, conversion, and retention.
Earlier at Natruly, I managed Prestashop operations, SEO strategy, keyword research, competitor analysis, and email marketing workflows, contributing to a 40% increase in email marketing click rate. I'm continuing to build my skills in workflow automation and AI-assisted tools to create more scalable e-commerce operations.
Experience
Work history, roles, and key accomplishments
eCommerce Manager
Keanes Jewellers
Mar 2026 - Present (5 months)
Lead e-commerce strategy and day-to-day Shopify operations, driving CRO initiatives and website optimisation. Coordinate with developers, marketing, and commercial teams to support online growth.
Marketing Assistant (Email Marketing & CRM)
Keanes Jewellers
Sep 2024 - Mar 2026 (1 year 6 months)
Managed and optimised email marketing campaigns, newsletters, and automated customer flows, including segmentation, A/B testing, and performance analysis. Built and iterated email journeys focused on engagement, conversion, and retention.
Career Break – International Travel
Keanes Jewellers
Jan 2024 - Sep 2024 (8 months)
Undertook a planned period of international travel before returning to Keanes Jewellers.
E-commerce and Digital Marketing Assistant
Natruly
Apr 2021 - Feb 2022 (10 months)
Managed daily operations and implemented strategies to enhance user experience and drive conversions on the Prestashop platform. Developed and executed SEO strategies, keyword research, and competitor analysis, achieving a 40% increase in email marketing click rate.
Education
Degrees, certifications, and relevant coursework
International University of La Rioja
Master's Degree, Design and User Experience
2021 - 2022
Pursued a Master's Degree in Design and User Experience, focusing on user-centered design principles and UX methodologies.
University of Girona
Bachelor's Degree, Business Management and Administration
2013 - 2017
Completed a Degree in Business Management and Administration, gaining a solid foundation in business principles and management practices.
Availability
Location
IrelandAuthorized to work in
SpainJob categories
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