Open to opportunities

SENTHILKUMAR Palani

@senthilkumarpalani

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Experienced digital marketing and web development professional.

India

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What I'm looking for

I am looking for a job that offers a collaborative and innovative company culture. I am interested in roles that involve managing end-to-end marketing campaign workflows and implementing digital marketing solutions. I value opportunities for career growth and the chance to work with cross-functional teams to achieve business objectives.

I am a certified Marketo Solution Architect with over 14 years of experience in web development, digital marketing, and analytics. I have achieved ambitious goals in handling B2B and B2C clients using marketing automation platforms such as Adobe Marketo Engage, Campaign Classic, and Oracle Eloqua. With a passion for IT, I have 6 years of experience in web design and development using HTML and PHP. I have a strong background in marketing automation, CRM integration, email marketing, lead nurturing, A/B testing, and data management.

As a technical architect, I have led client discoveries, gathered business requirements, and recommended custom solutions. I have developed mobile-responsive preference centers and landing pages using HTML, Bootstrap, JavaScript, and CSS. I have also worked on RFPs, effort estimation, and strategy planning. In my previous roles, I have been responsible for designing and implementing templates, managing reports, and driving qualified leads through marketing automation. I am proficient in software development lifecycle methodologies like Agile and have experience with Marketo REST APIs and integration with other services.

I am a certified expert in Adobe Campaign Classic and Adobe Workfront Project Manager. I have experience in understanding Workfront processes and implementation. I am familiar with different Adobe Workfront object types, data models, and workflows. Additionally, I have knowledge of various Adobe cloud services that can be integrated with AEM. I am highly analytical, detail-oriented, and have excellent problem-solving skills. I am seeking a role where I can utilize my skills and experience to drive successful marketing campaigns and contribute to the growth of the company.

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Experience

Work history, roles, and key accomplishments

Current

Technical Architect

Current

HCL Technologies LTD

Help clients solve business problems across their Enterprise. Lead client discoveries. Gather business requirements from the client and consult about email implementation strategies. Develop and recommend custom solutions for the client’s business and create and present email solution implementation plans. Continually assess and communicate risks, progress, and upcoming level-of-effort. Act as a t

AMS Analyst

ONE MAGNIFY INDIA PVT LTD

Understand project scope, goals and deliverables of the Project. Effectively communicate project requirements to team members and stakeholders in a timely and clear fashion by identifying and managing project dependencies and critical path. Help project team to plan and schedule project timelines and milestones using appropriate tools. Liaise with project stakeholders on an ongoing basis. Identify

Project Management Communication Stakeholder Management Project Planning

Marketing Technology Specialist

verticurl Marketing PVT LTD

Work with the Marketing Automation Consultants / In-country Account Managers to translate marketing requirements to functional campaigns within the marketing automation tool such as Marketo and Eloqua setting up complex, integrated campaigns, segments and campaign flows within Marketo and Eloqua. Creates nurturing and scoring campaigns in Marketo and Eloqua. Enhance and Create new responsive templ

Marketing Automation Marketo Eloqua Email Marketing

Marketo Consultant

BlueRose Technologies PVT LTD

Design and Implement templates for emails, forms, web landing pages, campaigns, processing steps, events, global suppression lists, and integrated global programs. Develop, create and manage reports (dashboards, reports, etc.). As global marketing automation Subject matter Expert, owns Marketo roadmap, monitors the proper usage, and drives the roll out of new features and functionality. Drive qual

Marketing Automation Marketo Eloqua Email Marketing

Web Designer

Idea Entertainments India Pvt Ltd

Created Responsive Designs (Mobile/Tablet/Desktop) using HTML5 & CSS3, Bootstrap. Created quality mockups and prototypes. Responsible for design and development of the web pages from mock-ups. Convert .psd files into XHTML/HTML5 and bootstrap framework. Extensive knowledge of current web standards, HTML5, CSS & CSS3, bootstrap Framework and JQuery plug-in integration. Expertise in Client Side Desi

HTML5 CSS3 Bootstrap Responsive Design Prototypes

Senior Web Developer

Radianz Media Works

Developed Static and E-Commerce responsive websites by using HTML5/CSS3/JavaScript. Translated design team’s UX wireframes and mock-up’s into responsive, interactive features, using HTML/CSS and JavaScript. Implemented new website design layout for conversion of existing static websites to responsive. Develop innovative website features for new and existing client website across a wide range of in