Karthikeyan KR
@karthikeyankr
Senior Marketing Automation specialist skilled in Marketo, WalkMe, and UX development.
IndiaWhat I'm looking for
I am a Senior Marketing Automation Specialist and Application Engineer with 12+ years' experience specializing in Adobe Marketo Engage, WalkMe Digital Adoption, and front-end UI/UX development. I have managed and optimized 200+ global Marketo campaigns, designed 50+ Smart WalkThrus/SmartTips/Surveys, and built responsive templates and front-end components using HTML5, CSS3 and JavaScript to improve onboarding and campaign performance.
I combine technical implementation (REST/SOAP, webhooks, APIs, LaunchPoint) with analytics-driven optimization, lead nurturing, and CRM integrations (Salesforce, C4C). I have a track record of improving adoption and engagement through data-informed reporting, dynamic personalization, and scalable automation while mentoring teams and delivering client-facing projects on time.
Experience
Work history, roles, and key accomplishments
Senior Marketing Automation Specialist
IDP Education
Dec 2023 - Present (1 year 10 months)
Managed and optimized 200+ global marketing automation campaigns using Adobe Marketo Engage, improving lead management and personalization; monitored performance and delivered advanced reporting insights.
Sr. Application Engineer L2
IDP Education
Jul 2022 - Dec 2023 (1 year 5 months)
Designed and deployed WalkMe digital adoption solutions including 50+ Smart WalkThrus, SmartTips, and Surveys to improve onboarding and optimized user journeys through adoption data analysis.
Sr. UX Developer Associate
IDP Education
Apr 2016 - Jul 2022 (6 years 3 months)
Designed front-end components and UI/UX improvements for enterprise platforms using HTML5, CSS3, and JavaScript; worked in Agile teams to implement lead scoring, personalization, and CRM integrations.
UI Designer and Developer
DCKAP Technologies
Mar 2013 - Jan 2015 (1 year 10 months)
Led front-end development and mentored junior designers while delivering multiple web projects and coordinating with clients to manage deliverables and timelines.
Freelance UI Designer
Freelance
Dec 2010 - Feb 2013 (2 years 2 months)
Designed 200+ responsive HTML templates and customized CMS themes for small and mid-sized businesses, achieving fast delivery and high client satisfaction.
Education
Degrees, certifications, and relevant coursework
Thangavelu Engineering College
Master of Computer Applications, Computer Applications
Master of Computer Applications completed in March 2011.
Noorul Islam College of Engineering
Bachelor of Science, Computer Technology
Bachelor of Science in Computer Technology completed in March 2008.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
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