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Sireesha Kunche

@sireeshakunche

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Digital marketing consultant with expertise in marketing automation platforms.

India

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What I'm looking for

I am looking for a role that offers opportunities for growth, collaboration, and innovation in digital marketing.

I am a digital marketing cloud consultant with over 10 years of experience in various marketing automation platforms, specializing in lead generation and campaign management. I hold certifications in Oracle Eloqua and Salesforce Marketing Cloud, which have equipped me with the skills to drive successful marketing strategies and implementations.

Throughout my career, I have successfully managed end-to-end implementations for clients like PayPal and Keppel Infrastructure, focusing on gathering business requirements, conducting training, and providing post-production support. My experience includes migrating marketing operations from Eloqua to Pardot and executing multi-channel campaigns that enhance customer engagement and drive revenue growth.

I pride myself on my ability to build strong client relationships and effectively communicate complex concepts to diverse audiences. My analytical skills allow me to derive actionable insights from campaign data, ensuring continuous improvement in marketing performance.

Experience

Work history, roles, and key accomplishments

Current

Senior Process Manager

Current

eClerx

Jan 2021 - Present (4 years 4 months)

Overseeing global marketing operations for PayPal, focusing on lead generation and campaign management. Responsible for planning, designing, executing, and analyzing multi-channel marketing campaigns, including migration from Eloqua to Pardot.

Digital Marketing Campaign Management Eloqua Pardot Marketing Automation Data Analysis Segmentation Lead Generation Email Marketing

Current

Senior Consultant

Current

Tech Mahindra

Apr 2019 - Present (6 years 1 month)

Responsible for business requirements and campaign management for Liberty India General Insurance. Developed multi-channel campaigns and utilized marketing technology concepts for effective customer engagement.

Campaign Management Marketing Automation Eloqua Segmentation Data Analysis Email Marketing SQL

Senior Technical Associate

Evoke Technologies Pvt Ltd

Nov 2019 - Dec 2020 (1 year 1 month)

Led the implementation of Eloqua for ExcellentAds, enhancing their digital marketing capabilities. Managed business requirements, functional design, and campaign performance analysis.

Eloqua Digital Marketing Campaign Management Business Analysis Process Design Segmentation Reporting Training Marketing Automation

Senior Consultant

Tech Mahindra

Oct 2016 - Feb 2019 (2 years 4 months)

Managed email marketing campaigns for Keppel Infrastructure using Eloqua. Focused on campaign design, execution, and performance analysis to optimize marketing strategies.

Eloqua Email Marketing Campaign Management Data Analysis Reporting Marketing Strategy Automation

Senior Consultant

Tech Mahindra

Sep 2018 - Apr 2019 (7 months)

Created and deployed email marketing campaigns for Thomson Reuters using Eloqua. Collaborated with internal teams to gather requirements and ensure effective campaign execution.

Eloqua Email Marketing Campaign Management Requirements Gathering Testing Data Analysis Reporting

Programmer Analyst

Cognizant Technology Solutions

Feb 2011 - Aug 2016 (5 years 6 months)

Developed and deployed email marketing campaigns for LinkedIn, focusing on user engagement and campaign performance analysis. Created responsive HTML emails and landing pages.