Open to opportunities

Akash Patole

@akashpatole

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Marketing technologist specializing in Salesforce Marketing Cloud and data-driven B2B campaign delivery.

India

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What I'm looking for

I seek roles leveraging SFMC and marketing automation to run data-driven B2B campaigns, collaborate with stakeholders, and drive measurable engagement and ROI in fast-paced teams.

I am a results-driven marketing professional with over nine years of experience, specializing in Salesforce Marketing Cloud and B2B campaign execution. I combine hands-on SFMC expertise with project management to deliver integrated campaigns that meet business objectives.

In my current role as Tech Lead, I lead cross-functional teams, design project plans, and track KPIs to deliver campaigns on time and within budget, improving customer engagement and operational efficiency. I have a track record of reducing build time and deployment errors through automation and governance.

Previously, as an SFMC Consultant and Senior Process Executive, I managed end-to-end campaign strategy, integrations with Salesforce Sales Cloud and Pardot, and performance analysis to refine customer journeys and boost engagement metrics. I emphasize measurable results through A/B testing, dynamic content, and data-driven insights.

I am committed to building strong stakeholder relationships, optimizing processes for scalability, and applying industry best practices and emerging technologies to drive marketing ROI in fast-paced B2B environments.

Experience

Work history, roles, and key accomplishments

Current

Tech Lead - SFMC

Current

Accenture

Jul 2024 - Present (1 year 6 months)

Led cross-functional teams to deliver multiple SFMC marketing projects on time and within budget, increasing customer engagement by 30% and reducing build time by 40% through automation workflows and governance improvements.

Salesforce Marketing Cloud Automation Studio Campaign Management Stakeholder Management Project Management Marketing Automation

SFMC Consultant

Capgemini

Feb 2022 - Jul 2024 (2 years 5 months)

Managed end-to-end marketing projects for B2B clients, executed integrated campaigns across Email/Mobile Studio and Content Builder, and integrated SFMC with Sales Cloud and Pardot to enable real-time personalization and improve engagement metrics.

Salesforce Marketing Cloud Mobile Studio Salesforce Sales Cloud Pardot Integration

Senior Process Executive

Cognizant

Apr 2021 - Feb 2022 (10 months)

Developed and executed personalized SFMC campaigns using dynamic content and A/B testing, managed SFMC integrations with Sales Cloud and Pardot, and optimized processes to support scalable marketing automation.

Salesforce Marketing Cloud A B Testing SFMC Integration Process Improvement KPI Analysis Marketing Automation

Senior Technical Support

Concentrix

Dec 2018 - Apr 2021 (2 years 4 months)

Provided project support for platform implementations, created documentation and stakeholder training to accelerate onboarding, and analyzed performance data to resolve issues and maintain customer satisfaction.

Technical Support Documentation Onboarding Performance Analysis Customer Satisfaction

Customer Relations Advisor

Tech Mahindra

Nov 2017 - Jun 2018 (7 months)

Provided stakeholder support for Salesforce CRM configurations, tailored communications for diverse audiences, and contributed to knowledge base development to improve support efficiency.

Salesforce CRM Knowledge Base Customer Support Salesforce Configuration Documentation