Priyadharshini Ellappan
@priyadharshiniellapp
Technical project manager and Marketo-certified marketing automation expert.
IndiaWhat I'm looking for
I am a Technical Project Manager with deep expertise in marketing automation, campaign strategy, and integrations, backed by dual Marketo Certified Expert (MCE) credentials.
I have led global campaign strategy and complex migration projects, implemented native and custom integrations (Facebook, LinkedIn, Google), and directed GDPR compliance, data management, and segmentation initiatives that improved lead qualification.
I designed and delivered global and local nurture programs, developed a global lead scoring model for sales-qualified leads, standardized processes, and oversaw analytics, reporting, and client training.
Earlier, I worked as a software developer where I designed, developed, tested, and maintained web and application modules, mentored teams, and drove functional excellence projects recognized by internal awards.
Experience
Work history, roles, and key accomplishments
Technical Project Manager
Verticurl Marketing Private Limited
Nov 2018 - Present (6 years 10 months)
Led global Marketo-based campaign strategy and migrations, developed global lead-scoring and nurture programs, and oversaw GDPR compliance, integrations, analytics, and client training to standardize marketing operations.
Software Developer
Ford India Private Limited
Jan 2017 - Oct 2018 (1 year 9 months)
Analyzed requirements, designed workflows, developed modules, authored test cases and conducted manual testing, and provided knowledge transfer and team training to support application delivery.
Software Developer
Sanak Software Solutions
Jan 2015 - Jan 2017 (2 years)
Designed, developed and tested dynamic websites, performed unit and integration testing, hosted and maintained sites, and led and trained team members on development practices.
Education
Degrees, certifications, and relevant coursework
Easa College of Engineering and Technology
Master of Engineering, Computer Science and Engineering
2013 - 2015
Grade: CGPA 7.5
Completed Master of Engineering in Computer Science and Engineering with a CGPA of 7.5.
Sri Ramakrishna Engineering College
Master of Computer Applications, Computer Applications
2009 - 2012
Grade: CGPA 7.9
Completed Master of Computer Applications with a CGPA of 7.9.
KG College of Arts and Science
Bachelor of Science, Computer Science
2006 - 2009
Grade: 69%
Completed Bachelor of Science in Computer Science with 69% overall.
Availability
Location
IndiaAuthorized to work in
Job categories
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