Raja Sinha
@rajasinha
Performance-driven marketing professional with expertise in automation.
IndiaWhat I'm looking for
I am a performance-driven marketing professional with over 8 years of experience in leading successful digital campaigns and marketing automation. My expertise lies in data analytics, which I leverage for strategic decision-making and improving ROI. I have a proven track record of leading cross-functional teams and delivering projects on time and within budget.
In my recent role as an Activation Program Manager at Google, I partnered strategically with marketing stakeholders to optimize performance and streamline reporting. I successfully increased lead conversion by 24% and qualified MQLs by 30% through targeted campaigns. My ability to collaborate effectively with sales teams has led to a 40% decrease in opportunity rejection rates.
As a Marketing Automation Manager at EY, I designed and implemented a marketing automation model for 98 regional teams, coaching over 200 users globally. My leadership in the Marketo Industrialization project improved scalability and efficiency, enhancing operational efficiency by 14.5 FTE. I am passionate about building strong relationships with global teams to address market-specific challenges and drive effective campaign management.
Experience
Work history, roles, and key accomplishments
Activation Program Manager
Nov 2023 - Feb 2024 (3 months)
Partnered with marketing stakeholders to ensure quality delivery, optimize performance, and streamline reporting. Increased lead conversion by 24% and qualified MQLs by 30% through targeted campaigns.
Marketing Automation Manager
EY
Jan 2020 - Aug 2023 (3 years 7 months)
Designed and implemented a marketing automation model for 98 regional teams, coaching over 200 users globally. Led the Marketo Industrialization project to improve scalability and efficiency.
Marketing Automation Consultant
MarketOne
Nov 2019 - Jan 2020 (2 months)
Streamlined the onboarding process for a major client, implementing standardized workflows and training programs. Achieved a 99.5% error-free rate across 2K campaigns each month.
Program and Project Management Analyst
Accenture
Oct 2018 - Mar 2019 (5 months)
Managed marketing stakeholders with scope analysis, campaign planning, and KPI analysis. Designed Marketo lead nurture flows and engagement programs.
Client Service Analyst
Goa University
Jul 2012 - Jan 2016 (3 years 6 months)
Planned and developed email marketing campaigns while ensuring a 99% customer satisfaction rate through regular troubleshooting.
Education
Degrees, certifications, and relevant coursework
Theorem
Bachelor of Engineering, Client Service
2016 - 2018
GUGoa University
Bachelor of Engineering, Engineering
2012 - 2016
Planned and developed email marketing campaigns through regular troubleshooting while ensuring 99% CSAT.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
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