Raja Sinha

I am a performance-driven marketing professional with over 8 years of experience in leading successful digital campaigns and marketing automation. My expertise lies in data analytics, which I leverage for strategic decision-making and improving ROI. I have a proven track record of leading cross-functional teams and delivering projects on time and within budget.

In my recent role as an Activation Program Manager at Google, I partnered strategically with marketing stakeholders to optimize performance and streamline reporting. I successfully increased lead conversion by 24% and qualified MQLs by 30% through targeted campaigns. My ability to collaborate effectively with sales teams has led to a 40% decrease in opportunity rejection rates.

As a Marketing Automation Manager at EY, I designed and implemented a marketing automation model for 98 regional teams, coaching over 200 users globally. My leadership in the Marketo Industrialization project improved scalability and efficiency, enhancing operational efficiency by 14.5 FTE. I am passionate about building strong relationships with global teams to address market-specific challenges and drive effective campaign management.