At PopularInternational, I grew revenue 20% year over year for Medtronic sutures and MicroPort neurovascular products. I also built and trained a 10-rep sales team and developed KPI frameworks for performance evaluation.
At SehatKahani, I secured retail agreements with Pakistan’s top 30 pharmaceutical manufacturers and led pharmacy operations across 15 cities. I also developed a product requirements document for the pharmacy and rider applications.
At Dawaai.pk, I improved website traffic by 10% and customer engagement by 7% through changes to UI/UX, content architecture, and conversion funnels. I also trained a 15-member call center team.
Earlier, I worked across marketing, banking, and finance, including training customer support agents at HBL and building financial models at ElixirSecurities. My experience spans pharma, FMCG, fintech, and e-commerce, with work in account management, product development, and business growth.
