At Health and Virtuals, I own the go-to-market strategy and revenue plan, from market segmentation and positioning to pipeline generation and forecasting. I’m also building the revenue operations foundation, including CRM architecture and leadership dashboards.
At Edge, I led sales development, revenue operations, and the autonomous AI SDR program from its strategy and build-vs-buy decision through architecture and delivery into QA. I also led the HubSpot migration and move to Kixie, improving call connect rates by about 68%.
Across staffing, telecom, SaaS, consulting, and banking, I’ve worked on sales and GTM functions with a focus on North American markets. My work has included building funnel analytics that sustained 33.9% MQL-to-SQL conversion across 664 MQLs in one quarter, and leading enterprise and government sales.
