Open to opportunities

Muhammad Salman

@muhammadsalman15

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Product & growth specialist using CRM analytics and dashboards to drive measurable sales performance.

Pakistan

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What I'm looking for

I’m looking for a role where I can own CRM and performance analytics, build dashboards, and translate insights into measurable growth for sales and stakeholders—ideally with a team that values data-driven execution, clarity, and continuous improvement.

I’m a product & growth specialist focused on turning CRM and performance data into clear, actionable insights for global teams. I build and maintain reporting that helps stakeholders track progress, spot bottlenecks, and make faster decisions.

In my current role, I manage 150+ global CRM accounts and support structured tracking, performance reporting, and operational visibility across 115+ countries. I also build Excel and Power BI dashboards that deliver real-time performance insights, improving communication transparency and stakeholder decision-making by 60%.

Previously, as a sales & performance analyst, I delivered KPI-driven results by closing 360+ clients through data-led outreach and optimization. I analyzed conversion rates, call/email performance, and funnel metrics, while maintaining strong CRM data quality in Salesforce and SalesLoft to ensure accurate reporting and forecasting.

Alongside my analytics work, I’ve led teams in AIESEC with a strong performance mindset—tracking execution through KPIs, improving HR productivity, and generating significant revenue through partnerships. I bring that same execution-oriented, data-backed approach to every project I own.

Experience

Work history, roles, and key accomplishments

Current

Product & Growth Specialist

Current

Cavago

Aug 2024 - Present (1 year 8 months)

Managed 150+ global CRM accounts across 115+ countries, improving global tracking, performance reporting, and operational visibility. Built Excel and Power BI dashboards that increased stakeholder decision-making transparency by 60%.

Excel Dashboard Power BI Sales Performance Analytics Dashboard Development Global Account Management

Local Committee President

AIESEC in Pakistan

Feb 2023 - Feb 2024 (1 year)

Led 120+ members across 8 functions with a focus on performance tracking and execution. Increased post-COVID sales by 60%, improved HR productivity by 30%, and generated PKR 1.17M+ in revenue through product sales and corporate partnerships.

Goal Setting Team Leadership Performance Reviews Sales Operations Revenue Generation

Key Account Management Intern

Foodpanda Pakistan

Jun 2023 - Aug 2023 (2 months)

Conducted market and performance analysis to identify 10 new business opportunities. Supported strategic account planning using data insights, contributing to a 20% increase in partner engagement.

Market Analysis Performance Analytics Key Account Management Partner Engagement Data Insights KPI Tracking Account Planning Sales Enablement

Executive Head – B2B Sales

AIESEC in Islamabad

Feb 2022 - Feb 2023 (1 year)

Built and tracked 30+ corporate partnerships using structured B2B sales reporting. Interviewed and evaluated 100+ applicants using standardized assessment criteria and supported international internship programs with outcome tracking.

B2B Sales Partnership Management Sales Reporting Talent Acquisition Program Management KPI Tracking

Sales & Performance Analyst

Motive

Aug 2022 - Sep 2022 (1 month)

Closed 360+ clients using data-driven outbound, inbound, and expansion pitches while tracking pipeline and sales KPIs to exceed monthly and quarterly targets. Maintained CRM data quality in Salesforce and SalesLoft and produced performance reports for coaching and forecasting.

Sales Analytics Salesforce CRM SalesLoft KPI Tracking Forecasting Data Quality