Kashan Ansari

Identifies and capitalizes on high-impact e-commerce opportunities, delivering strategic, technical, and operational consultancy for brands including L'Oréal, Reckitt, and Unilever. Analyzes and optimizes retail media investments across multiple platforms and designs cross-channel digital media strategies.

Nurtured brand relationships to optimize seller experience across the full lifecycle, from acquisition to maturity. Designed and implemented an incubation framework for new brand onboardings, establishing capacity for 150+ brands and driving brand visibility through strategic campaigns.

Ran large-scale campaigns for tier-I brands, expanding DMall's outreach and positioning it as a premium platform. Onboarded and scaled brands and distributors, growing the portfolio from 100 to 1,200 brands within two years and achieving 4x assortment growth.

Expanded organic and targeted brand acquisition across Karachi and Lahore. Developed and implemented KPIs and standardized pitch frameworks for the acquisition team, and introduced an API Integration model for third-party agency collaboration.

Introduced the SSU (Self Sign-Up) model by designing a Salesforce ERP system for lead collection, processing, and reporting. Designed and enforced process flows and KPIs for the seller onboarding journey, and managed special terms contracts for key accounts.

Managed commercial operations, overseeing day-to-day activities and ensuring operational efficiency.

Analyzed and managed the product catalog, ensuring data accuracy and supporting e-commerce operations.

Assisted in marketplace operations, supporting sellers and ensuring smooth functioning of the platform.

Master of Business Administration in Marketing from the Institute of Business Management (IoBM) from 2014 to 2019.

Bachelor of Commerce from the University of Karachi from 2012 to 2013.