Looking for a job

SEBASTIAN VALENCIA PEREDA

@sebastianvalenciaper

Message

I improve operations and CRM marketing through automation, analytics, campaigns, and data-driven process improvement.

Canada

Message

What I'm looking for

I'm looking for an Operations & Marketing Manager role where I can improve workflows, use CRM and analytics to guide decisions, coordinate teams and vendors, and contribute to an organization's mission and community impact.

I manage CRM, marketing, and operational work at Eternity Funeral Services, supporting Marketing, Sales, Customer Service, and Operations through Odoo CRM, digital campaigns, automation, and performance reporting.

I achieved a 70% CRM-driven appointment conversion rate and attributed approximately 40% of monthly sales to CRM lead campaigns through segmentation and data-driven optimization. I build Power BI dashboards and use Google Analytics, CRM data, and Excel to turn customer and campaign performance into actionable insights.

I also lead operational improvement work, coordinating vendors, resources, workflows, SOPs, and cross-functional priorities. Bilingual in English and Spanish, I bring hands-on experience in customer engagement, Board reporting, data quality, and practical technology-enabled process improvement.

Experience

Work history, roles, and key accomplishments

Current

Commercial Business Analyst

Current

Eternity Funeral Services

Mar 2020 - Present (6 years 7 months)

Managed Odoo CRM platforms and social media activities, planned and executed digital marketing campaigns, and supported software implementation and automation projects. Achieved a 70% CRM-driven appointment conversion rate and attributed approximately 40% of monthly sales to CRM lead campaigns.

Odoo Social Media Management Facebook Instagram Email Marketing SMS Marketing Digital Marketing Content Creation Google Analytics Power BI Excel KPI Reporting Workflow Automation Project Coordination Vendor Management

Database Analyst

Across Languages

Jun 2026 - Aug 2026 (2 months)

Maintained and updated organizational databases, cleaned and validated data, and performed data analysis. Created standardized Excel reports and dashboards for internal stakeholders.

Database Management Data Cleaning Data Validation Data Analysis Excel Reporting Data Governance

Associate

TJX Canada

Sep 2025 - Dec 2025 (3 months)

Provided exceptional customer service in a high-volume selling environment and responded to inventory management and merchandising initiatives. Collaborated with team members to achieve daily sales targets and customer satisfaction.

Customer Service Inventory Management Merchandising Teamwork

Operations and Service Manager

Eternity Funeral Services

Mar 2024 - Dec 2024 (9 months)

Oversaw day-to-day administrative and operational activities, led cross-functional projects, and developed operational policies and procedures. Monitored operational performance metrics and coordinated vendors and resources.