Sean Potgieter

Managed marketing for a Texas-based outdoor construction company, coordinating a distributed remote team across CST and SAST time zones.

Key results:
Recruited and coordinated a remote marketing team of 9
Built AI-assisted production workflows (Claude, MCP/Iterable integrations) for reporting, email QA, and content production
Ran CRO and SEO audits of core landing pages, identifying and fixing le

Responsible for all digital marketing activities and campaigns for Logicalis' South African division (SA & SADC region).

Key results:
Increased average site engagement time from 10s to 45s across za.logicalis.com
Earned page-one Google rankings and AI Overview citations for competitive cybersecurity terms (SOC, MXDR, Cisco partner searches)
Delivered co-marketing campaigns with Microsoft, Cisco,

Business School Netherlands (BSN) has been active as an international business school since 1988 and continues to expand provision of Action Learning programmes all over the world, creating a global Action Learning community of business leaders. Programmes offered include the flagship International Action Learning MBA, International DBA and Online Executive DBA, as well as various Executive Progra

Current responsibilities include:
-SEO (white-hat and organic SEO implementation)
-Content creation and development
-Social media marketing of content
-Ad hoc marketing activities

10 month digital marketing and design certificate through Concept Interactive Cape Town
Covered principles and practice of design, social media management, SEO, PPC, web development and copywriting

Promoting brand awareness. Educating parents and learners on study choices and possibilities. Sales and marketing. Ad hoc marketing planning and events

Marketing strategy - Strategic & Short-term goal oriented marketing
Client liaison - Public & Private Sector
Advertising - Social media channels, Adwords, Website copywriting
Sales
Administration of client relationships and databases

Sales & Marketing consultant at E-Classroom (Official E-Learning partner of the National Dept. of Basic Education) . E-Classroom (Pty) Ltd partners with the Corporate sector for development of education modules. Our objective is to become the biggest online support platform for primary and high school education in Africa. All content is available to schools for FREE. The company also specializes

Cellar Tours, Wine pairings and tastings, customer interaction, assistance with daily functions

Served as a brand ambassador for Pure Violet Talent Management. Supported event-related activities and on-the-ground coordination.

Worked as BBA In Marketing Management at IMM GSM.

Worked as a brand ambassador and coordinator for Orisons Promotions. Supported events and public-facing activities including presentations and coordination.

Worked as Assistant Chef, Receptionist, Night Auditor, Houskeeper at De Noordhoek Hotel.

Held multiple hospitality roles at De Noordhoek Hotel, including assistant chef and receptionist duties. Supported hotel operations during the employment period.

8 Week University of Cape Town certificate in Brand Management through UCT and GetSmarter.

Completed with 92% final grade

Focuses on brand strategies, building brand equity, developing personal brands, brand reputation, positioning and growth strategies, and supporting brands through marketing communications.

12-month certificate focused on design, social media, and digital marketing.

Key competencies included Adobe Creative Suite, SEO, Copywriting, Social media management, website design and evaluation, and creative and critical thinking

Graduated with 9 Distinctions.

Core modules included:
Financial Management, Marketing Management, Marketing Research (Project and Theory), Business and Strategic Management, Statistics, Business Law, and Economics

Graduated with Top Student Distinction

University Exemption