Open to opportunities

Courtney Coulson

@courtneycoulson

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I drive SEO, CRM, content and affiliate campaigns that improve marketing performance.

South Africa

Message

What I'm looking for

I'm looking for a marketing role where I can lead SEO, CRM, content, outreach and affiliate campaigns, improve processes through performance analysis, and collaborate across teams on strategic marketing initiatives.

At Growth Partners Media, I managed link-building across 3+ client accounts, securing 30+ backlinks per month with an average DR of 60+. I also led guest-posting operations, partnership outreach, client reporting and performance discussions.

Previously at City Unscripted, I launched and managed an Awin affiliate programme that achieved full cost coverage, built CRM campaigns with segmentation and A/B testing, and created SEO content for 60+ global city markets. Across SEO, editorial outreach, CRM and campaign coordination, I focus on improving performance, processes and cross-functional delivery.

Experience

Work history, roles, and key accomplishments

SEO Specialist

Growth Partners Media

Dec 2025 - Feb 2026 (2 months)

Managed link-building activity across 3+ client accounts, securing 30+ backlinks per month with an average DR of 60+. Oversaw guest posting operations and partnership outreach, and managed client communication and reporting.

Link Building Guest Posting Outreach Client Communication Reporting Ahrefs SEO

Marketing & Communications Assistant

Wise Move/Upmove

Jan 2025 - Sep 2025 (8 months)

Wrote and pitched PR-style feature articles that secured editorial placements and backlinks. Built and maintained a CRM of collaborators and business owners, and coordinated campaign schedules and performance tracking.

PR Content Writing Outreach CRM Campaign Coordination Backlinks

Marketing Executive

City Unscripted

Jan 2024 - Dec 2024 (11 months)

Launched and managed the company's affiliate programme via Awin, achieving full cost coverage. Designed and executed CRM campaigns, including segmentation, scheduling and A/B testing, and directed the rollout of the Creator Program.

Affiliate Marketing Awin Segmentation A B Testing Project Management

Junior AI Content Strategist

City Unscripted

Jun 2023 - Jan 2024 (7 months)

Created and optimised SEO-focused content across 60+ global city markets. Conducted keyword research and supported editorial planning, using SurferSEO and Ahrefs to improve content quality and monitor performance.

SEO Content Strategy Keyword Research SurferSEO Ahrefs Editorial Planning

Marketing Sourcer

Ronald James Group

Oct 2022 - Apr 2023 (6 months)

Managed video messaging activity for recruitment marketing campaigns. Built and maintained a professional LinkedIn presence to support candidate engagement, and maintained CRM records to ensure prospect information remained accurate.

Recruitment Marketing LinkedIn CRM SEO Research

Marketing Intern

SAIBA

Mar 2022 - Aug 2022 (5 months)

Conducted SEO research and market analysis to support campaign planning. Designed promotional materials in Canva and supported website and partner content optimisation to improve visibility and performance.

SEO Research Market Analysis Canva Content Optimisation Campaign Planning

Marketing Intern

Audients Digital

Feb 2022 - May 2022 (3 months)

Assisted with SEO research, content support and promotional design. Gained practical experience across content creation, campaign planning, analysis and multi-channel marketing, and completed IIDM certifications.

SEO Content Creation Campaign Planning Promotional Design Multi channel Marketing