Open to opportunities

Lauren Edwards

@laurenedwards

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Digital content and marketing specialist driving SEO, content strategy, and measurable growth.

South Africa

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What I'm looking for

I seek a senior marketing/content role where I can lead editorial and SEO strategy, grow organic traffic and revenue, mentor teams, and use analytics-driven approaches to scale impact.

I am a digital content and marketing specialist with deep experience in SEO, content strategy, and growth marketing across tourism, education, and travel sectors. I have led editorial teams, managed large client portfolios, and built product-focused marketing stacks to drive measurable results.

My work has produced strong outcomes: organic traffic growth (31–64%), increases in brand search and conversions, substantial newsletter and lead growth, and organic revenue gains. I combine hands-on content production, SEO expertise, and cross-channel campaign execution to meet business objectives.

I am collaborative and results-oriented, with experience training and managing teams, implementing marketing automation and analytics, and developing strategies that scale. I seek roles where I can apply my editorial leadership and technical marketing skills to grow audience, revenue, and brand presence.

Experience

Work history, roles, and key accomplishments

Current

Online Editor & Growth

Current

Lessonspace

Jul 2024 - Present (1 year 11 months)

Strategic lead for the full marketing stack and growth team; redesigned signup/onboarding to lift landing page conversions 40% in first quarter and grew newsletter database 42.86%.

Content Strategy CRO SEO Email Marketing Onboarding A B Testing Newsletter Growth

Digital Marketer

agile42

Sep 2021 - Jun 2024 (2 years 9 months)

Owned marketing activities including content, social, e-commerce, blog, newsletter and SEO; grew organic traffic 64%, social traffic 125%, and email traffic 24%.

Content Marketing SEO Social Media Email Marketing E Commerce Analytics Newsletters Campaign Strategy Ecommerce

Content Manager

Shaw Academy

Nov 2020 - Sep 2021 (10 months)

Grew organic monthly blog sessions 11.48% in two months and increased newsletter-driven leads and database substantially through content and SEO initiatives.

Content Management SEO Analytics Blog Growth Lead Generation Editorial Operations

Managing Editor

CapeTownMagazine.com

Nov 2019 - Nov 2020 (1 year)

Headed editorial and content production; managed 12 content creators and ~100 B2B client content packages while implementing an in-depth SEO strategy.

Editorial Management Client Management SEO Content Production Team Leadership Project Management Reporting

Head of Marketing

Cape Town Tourism

Aug 2017 - Nov 2019 (2 years 3 months)

Led online content and marketing strategy for the official DMO; grew annual organic web traffic 31.32% then 52.32% year-over-year and increased brand search 43% through cross-channel campaigns.

Digital Marketing Content Strategy SEO Brand Awareness Analytics Team Management CRM

Senior Editor

Word Travels

Dec 2016 - Aug 2017 (8 months)

Managed a team of three editors; grew organic revenue 37% and brand searches 8%, and launched a bespoke travel content service for clients.

Editorial Management Content Strategy SEO Revenue Growth Product Innovation Team Leadership Content Services

Co-founder & Managing Editor

VoiceMap

Feb 2014 - Aug 2016 (2 years 6 months)

Co‑founded GPS audio tour startup; led product content strategy, produced hundreds of audio tours across 40+ cities, and grew newsletter by 233% in two months.

Content Strategy Audio Production SEO Product Management Newsletter Growth