Kat Smith

I'm a Growth Marketing Specialist with 3–4 years of experience across digital marketing, paid media, client management, CRM and marketing automation. I combine strategic thinking with hands-on execution to help businesses attract audiences, generate leads and improve marketing performance.

My experience includes managing Google Ads campaigns across Search, Performance Max, Display and remarketing, conducting keyword research, optimizing bids and budgets, implementing conversion tracking, and analyzing campaign performance using GA4 and Google Search Console.

Beyond paid media, I have experience with website management, email marketing, CRM platforms and automation workflows. I work with tools including HubSpot, GoHighLevel, Zapier, Mailchimp, Klaviyo, WordPress and ManyChat.

Having worked directly with clients, I understand the importance of aligning marketing activities with business objectives, communicating clearly, managing deliverables and using data to guide decisions.

I'm interested in remote opportunities with international teams where I can contribute across growth marketing, digital strategy, performance marketing, demand generation or marketing automation. I enjoy solving business problems, improving marketing processes and combining creativity with analytical thinking.

Based in South Africa, I'm open to remote opportunities with globally distributed teams and international working hours.