Open to opportunities

Nadi Mahamba

@nadimahamba

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Strategic communications and digital marketing leader specializing in data-led PR, SEO, and social media.

South Africa

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What I'm looking for

I’m looking for a role where I can lead data-led PR and digital marketing—owning SEO, content, and campaigns—while using my educator mindset to mentor teams and build measurable outcomes through strategy, creativity, and community impact.

I hold 6+ years of experience in strategic communications, with 3 of those in a senior role, and I’m driven by branding, digital marketing, and education. I’m an energetic, funny, tenacious and curious serial learner—efficient, teachable, and analytical—and I tailor my approach to each sector’s unique needs.

Across my roles as Digital Marketing Associate, Marketing and PR Manager, and Senior Social Media Manager, I’ve led end-to-end campaign building, SEO outreach, keyword research, content production and optimization, and audience identification and outreach. I’m also known for data-led decision making—working with insights extraction, comprehensive reporting, mentorship, and data-backed storytelling—while managing WordPress and CMS workflows, paid advertising, and event planning and community engagement.

Experience

Work history, roles, and key accomplishments

Current

Business & Digital Skills Facilitator

Current

Ground Work Collective & Business and Arts South Africa

Nov 2024 - Present (1 year 7 months)

Mentored learners in business and digital skills, providing CMS management, data processing, and individual feedback on progress. Produced data-backed reporting and insights, supported assessment marking, and contributed to curriculum input and digital entrepreneurship activities.

Mentorship CMS Management Data Processing Data Reporting Assessment Marking Curriculum Support Digital Strategy

Digital Marketing Associate

Brafton

Jul 2022 - Apr 2026 (3 years 9 months)

Built SEO outreach and digital PR campaigns, including on-page SEO, keyword research, and content production/optimization. Managed WordPress and supported end-to-end campaign planning and budgeting with audience identification and outreach.

Digital PR On Page SEO Keyword Research Content Production Outreach WordPress Management Campaign Budgets

Marketing & PR Manager

City of Ekurhuleni - Performing Arts

Jun 2021 - Jul 2024 (3 years 1 month)

Planned and produced monthly written, image, and video content for multiple brands and curated events (12+). Managed social media platforms, community engagement, bid/proposal drafting for funding, and budget planning/allocation.

Content Creation Event Planning Community Engagement Budget Planning Media Planning Content Strategy Social Media Management

Digital Marketing Trainer

Digify Africa

Oct 2019 - Jul 2024 (4 years 9 months)

Delivered digital marketing training, including Google Ads and Blueprint sessions, with a focus on practical campaign execution. Taught paid advertising, A/B testing, data-led decision making, and reporting to drive actionable insights.

Google Ads Paid Advertising A B Testing Media Planning Reporting Campaign Strategy Content Strategy

Senior Social Media Manager

SMD Technologies

Apr 2022 - Jul 2022 (3 months)

Planned and executed promotional social media campaigns using Meta, TikTok, and Google Ads, including budget allocation and planning. Developed partner/influencer strategy, supported e-commerce activities, and used data analysis to inform insights for future campaigns and event execution.

Meta Ads Google Ads Paid Advertising Budget Allocation Strategies E Commerce Partnerships Data Insights