Open to opportunities

Saurabh Manchanda

@saurabhmanchanda

Message

I build GTM, paid growth, and AI automation systems that improve revenue efficiency.

India

Message

What I'm looking for

I'm looking to lead growth, GTM, demand generation, and marketing automation initiatives where I can improve acquisition efficiency, build scalable systems, and partner closely with sales, analytics, product, and creative teams.

At Guardian Life, I lead enterprise B2B and B2C growth initiatives for a Fortune 500 insurance organisation, owning GTM planning and a $1.5M paid media portfolio. I delivered 6.5x ROAS, reduced cost per lead by 12–15% year over year, and led a three-member Brand and Lead Generation team that increased qualified pipeline by 28%.

Previously, I scaled performance marketing revenue 4x at Good Glamm Group and managed large-scale paid media at Snapdeal. I combine growth strategy, ABM, paid acquisition, analytics, and AI-powered workflows using LLMs, n8n, HubSpot CRM, and Clay to make campaign and lead-management operations faster and more effective.

Experience

Work history, roles, and key accomplishments

Current

Assistant Marketing Manager

Current

Guardian Life

May 2023 - Present (3 years 3 months)

Leading enterprise B2C and B2B growth initiatives for a Fortune 500 U.S. insurance organisation. Owned GTM planning and paid demand generation, managing a $1.5M paid media portfolio delivering 6.5x ROAS and reducing cost-per-lead by 12-15% year-over-year.

Growth Strategy ABM AI Automation Team Leadership Google Ads Facebook Ads Programmatic Buying N8n Clay Lead Enrichment Lead Scoring Lead Routing CRM Reporting

Marketing Lead

Good Glamm Group

May 2021 - May 2023 (2 years)

Owned growth and acquisition across multiple D2C brands. Scaled performance marketing revenue 4x while maintaining target ROAS through acquisition strategy, campaign optimisation, and media planning.

Google Ads Meta Ads Flipkart Ads Adobe Analytics Lifecycle Marketing Customer Segmentation Retention Strategy

Senior Digital Marketing Executive

Snapdeal

Feb 2020 - May 2021 (1 year 3 months)

Managed large-scale performance marketing while maintaining efficiency. Managed approximately ₹3 Cr in monthly paid media investments across Google Search, Shopping, Display, and Meta campaigns, optimising budget allocation to maximise revenue and ROAS.

Google Ads Meta Ads Google Analytics SQL

Digital Marketing Executive

Collegedunia / 3.14 Digital & GlobalLogic

May 2017 - Feb 2020 (2 years 9 months)

Built early-career foundations in multi-channel performance marketing and lead generation. Managed ₹10–15 lakh monthly paid media investments across Google, Meta, and Native platforms, executing multi-channel lead generation campaigns.

Lead Generation Google Ads Meta Ads Google Analytics Bing Ads Taboola Advertising