Open to opportunities

Ankit Raj

@ankitraj8

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Growth marketing manager driving acquisition, retention, and revenue growth.

India

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What I'm looking for

I am seeking a senior growth role where I can lead cross-channel performance marketing, use data-driven analytics to reduce CAC and increase LTV, and build scalable GTM and retention programs in a collaborative, growth-focused company.

I am a Growth Marketing Manager with 7+ years of experience in SaaS and subscription businesses, skilled in performance marketing, lifecycle marketing, and GTM strategy. I have managed large paid budgets, built analytics dashboards (SQL, Power BI), and led cross-channel campaigns that reduced CAC, increased conversions, and improved LTV.

My achievements include optimizing Google Ads, Bing Ads, Meta Ads and display channels to boost conversions by 30%, managing a $250K annual ad budget with 40% higher lead volume and 25% lower CPL, reducing churn by 15%, and doubling affiliate-led revenue through strategic partnerships and funnel optimization.

Experience

Work history, roles, and key accomplishments

Current

Growth Marketing Manager

Current

Stellar Information Technology Pvt Ltd

Apr 2025 - Present (11 months)

Designed and executed GTM and lifecycle marketing strategies for SaaS products, managing a $250K annual ad budget to increase lead volume 40% and reduce CPL 25%, while reducing churn 15% and contributing to 20% YoY revenue growth.

Performance Marketing Google Ads Bing Ads Meta Ads Display Advertising SQL Power BI Lifecycle Marketing CRO

Team Lead – Business Growth Analytics

ZOE F&B Group

Feb 2021 - Mar 2025 (4 years 1 month)

Led growth and analytics initiatives, improving conversion rates 30% via A/B testing and funnel optimization, doubling affiliate-led revenue and increasing organic visibility 15% through SEO and content strategy.

A B Testing Funnel Optimization Affiliate Marketing SEO Content Strategy Google Analytics SQL Power BI Retargeting

Marketing Executive

ZOE F&B Group

Feb 2019 - Jul 2020 (1 year 5 months)

Executed digital brand and promotional campaigns on Facebook and Instagram, grew social following 25%, and ran email campaigns achieving 20% open rates and 10% CTR to boost repeat sales and retention.

Social Media Marketing Facebook Ads Email Marketing Content Creation Community Engagement Campaign Optimization

Education

Degrees, certifications, and relevant coursework

GL Bajaj Institute of Management

Post Graduate Diploma in Management, Management

2019 - 2020

Completed a Post Graduate Diploma in Management focused on marketing and promotional campaigns for F&B products, social media growth, and email marketing.