At Policybazaar, I manage ₹6Cr+ in monthly marketing spend across channels for Term Insurance, supporting acquisition across domestic and NRI markets. I also own end-to-end marketing for PensionBazaar, from campaign execution and budget allocation to performance optimization.
I collaborated with the Influencer Marketing team on creator hooks and integrations for Meta Partnership Ads, increasing regional lead share from 4% to 30% at a lower CPL. I also support conversion measurement and lead-event tracking using Google Tag Manager and Meta Pixel.
Earlier at Policybazaar, I analyzed acquisition funnels, contributing to 34% YoY lead growth and 25% revenue growth. I also managed a ₹50 lacs/month B2B insurance marketing portfolio, delivering ₹1.5Cr in cost savings while maintaining revenue, and improved CTR by 12% while reducing CPL by 10% through A/B testing.
