hi from abigail

I've led digital commerce, marketing, and brand growth for Herb Pharm, Wacom, Crocs, and Nike, connecting customer experience, merchandising, marketplaces, and marketing investment to profitable revenue growth. At Herb Pharm, I scaled DTC revenue from $621K in 2022 to a projected $1.75M in 2026 and launched Mushroom Wellness to generate $1M in annual cross-channel sales.

I build new growth channels from the ground up, including Herb Pharm's TikTok Shop and affiliate commerce program, while strengthening marketplace performance through product-mix, conversion, and efficiency improvements. At Wacom, I led global e-commerce teams through a turnaround that delivered 25.5% cumulative sales growth; at House of Antique Hardware, I generated $300K in incremental revenue within three months.

Across Nike and Crocs, I've helped shape large-scale digital commerce transformations, from Nike's direct-to-consumer evolution to Crocs' multi-category digital merchandising, mobile commerce, and cross-device attribution. I bring together brand, product, technology, operations, inventory, and financial performance to create scalable, customer-centered growth.