Open to opportunities

Sarah Wilson

@sarahwilson3

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Senior product & lifecycle marketer driving growth through experimentation.

Germany

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What I'm looking for

I seek a cross-functional product or lifecycle marketing role at a mission-driven company where I can lead CRM, GTM, and experimentation to drive activation, retention, and sustainable growth.

I am a senior product and lifecycle marketing leader with 12+ years’ experience building CRM programs, lifecycle journeys, and go-to-market strategies that increase activation, retention, and revenue. I partner closely with product, design, analytics, and UX to translate user insight into experiments, features, and repeatable playbooks—having launched Ecosia’s CRM and Climate Impact Experience and scaled engagement programs across Glassnode, Envato, Findmypast, and Marie Curie.

My work blends user research, data-driven segmentation, and iterative A/B testing to improve conversion and reduce churn: examples include growing Ecosia’s Tree Mail to ~48k engaged subscribers, improving Envato trial→paid by 9% and cutting churn ~12%, and raising onboarding activation by 15%. I bring a test-and-learn ethos, strong cross-functional leadership, and hands-on experience with Braze, Iterable, Salesforce Marketing Cloud, analytics tools, and lifecycle optimization techniques.

Experience

Work history, roles, and key accomplishments

Current

Snr Product & Lifecycle Marketing Manager

Current

Ecosia

Jan 2025 - Present (1 year)

Led GTM and lifecycle for Ecosia’s Climate Impact Counter and AI Search, launching multi-channel programs that achieved 40%+ open rates and 7–13% CTR while accelerating account adoption to 20–25% of DAUs; grew CRM subscribers from 0 to 48k in four months.

Product Marketing CRM GTM A B Testing Segmentation Email Marketing Analytics Experimentation

Product Marketing & Snr CRM Manager

Glassnode

Jun 2023 - Dec 2024 (1 year 6 months)

Owned positioning and GTM for Glassnode Studio and multiple feature launches, improving activation +18% and trial→paid ~+15% through clearer value props, pricing tiers, and targeted conversion journeys.

Product Marketing CRM Positioning Pricing Strategy User Research A B Testing Funnel Optimization Messaging Frameworks

Senior CRM Lead

Envato

Apr 2021 - May 2023 (2 years 1 month)

Drove adoption of Envato’s recommendation engine and redesigned onboarding, increasing free-trial-to-paid conversion by 9% and new user activation by 15%; launched subscription management comms that reduced churn ~12%.

Lifecycle Marketing Onboarding Experimentation Recommendation Systems A B Testing Segmentation Email Marketing

Senior CRM Manager

Findmypast

Feb 2020 - Apr 2021 (1 year 2 months)

Led a CRM team delivering segmentation-driven lifecycle and promotional campaigns that improved email engagement by 10%+ and partnered with Product on persona-tailored feature launches.

CRM Management Segmentation Email Marketing Campaign Optimization Team Leadership

CRM & Product Marketing Manager

Findmypast

Jan 2018 - Feb 2020 (2 years 1 month)

Built the free-to-paid lifecycle strategy, ran A/B experiments to improve retention and engagement, and executed subscription tier GTMs that increased engagement by 7% and improved trial-to-paid conversion.

Lifecycle Strategy Product Marketing A B Testing Onboarding Cohort Analysis Segmentation GTM Experimentation

Snr CRM Exec & Product Marketing Assistant

Findmypast

Mar 2017 - Jan 2018 (10 months)

Supported CRM operations and campaign delivery across email and on-site channels, focusing on execution, reporting, and optimisation of lifecycle and promotional campaigns.

CRM Operations Email Marketing Reporting On Site Comms Analytics Execution

CRM Manager

Marie Curie

Feb 2016 - Mar 2017 (1 year 1 month)

Led a team designing and optimising digital supporter journeys for fundraising, driving significant increases in fundraiser conversion and online revenue through targeted comms.

CRM Email Marketing Team Leadership Campaign Strategy

Digital Marketing Executive

Marie Curie

Nov 2013 - Jan 2016 (2 years 2 months)

Supported digital fundraising and awareness campaigns focusing on email, social media, and content to engage supporters and drive donations for one of the UK’s largest charities.

Digital Marketing Email Social Media Content Creation Fundraising Reporting