Arushi Gupta
@arushigupta
Product Marketing specialist driving SaaS growth through GTM strategy, content, and sales enablement.
GermanyWhat I'm looking for
I am a product marketing specialist with 4+ years of experience building end-to-end go-to-market strategies and hands-on content execution for SaaS and B2B products. I have driven measurable outcomes — from increasing product qualified leads by 80% to leading GTM launches and creating sales enablement assets that sharpen positioning in competitive markets.
My background spans PLG and enterprise-focused businesses across Europe and India, where I combined strategic analysis, competitive research, and creative content production (including GenAI-enabled workflows) to boost installs, traffic, and sales readiness. I am practical, metrics-driven, and focused on translating product value into commercial impact.
Experience
Work history, roles, and key accomplishments
Product Marketing Manager
Passbolt
Jun 2025 - Present (4 months)
Own GTM strategy for Passbolt in the cybersecurity market, create sales enablement collateral (solution briefs, battle cards, case studies), and monitor competitors and market trends to refine positioning.
Product Marketing Specialist
api.video
Jun 2023 - Jan 2025 (1 year 7 months)
Developed quarterly content plans for a PLG company ($2M ARR) that increased PQLs by 80%; led positioning and messaging for product launches and produced sales decks, comparison pages, and one-pagers to support sales.
Product Marketing Specialist
Cactus Communications
Sep 2022 - May 2023 (8 months)
Designed and executed a GTM strategy that drove 300+ app installs via organic search and increased app traffic by 25% through blogs, social and influencer partnerships; scaled content production using GenAI to publish 10+ pieces weekly.
Content Strategist
Hubilo
Sep 2020 - Aug 2022 (1 year 11 months)
Produced B2B content (blogs, case studies, whitepapers, landing pages, emails) and conducted market research to identify customer needs and emerging opportunities for product and content strategy.
Education
Degrees, certifications, and relevant coursework
ICIndian Institute of Management Calcutta
Executive Program in General Management, General Management
Completed an Executive Program in General Management focused on broad managerial and leadership competencies.
AUAPJ Abdul Kalam Technical University
Bachelor of Technology, Technology
Earned a Bachelor of Technology covering core engineering fundamentals and technical coursework.
Tech stack
Software and tools used professionally
Availability
Location
GermanyAuthorized to work in
Job categories
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